Art Licensing Academy group coaching program with Tara Reed begins October 8, 2014

Tomorrow is the deadline for free goodies…

Tomorrow – September 20, 2014 – is the deadline for two great bonuses.

1.  Deadline to get FREE books when you sign up for the Art Licensing Academy that begins on October 8, 2014.

Art Licensing Academy - October 2014

I want to reward artists who commit to their education in advance by gifting you with some extra learning.  These are three of my go-to books for figuring out why I might be procrastinating, reminding me to see resistance for what it is and over come it and also great reminders about how to build effective business relationships.

Free book bonus photo

Watch this video and learn more…


Now go to ArtLicensingAcademy.com and reserve your spot!


1.  Deadline to get half off the Art Licensing Academy IF you register for the License 2 Grow Live Event in Lake Tahoe on October 20, 2014.

Don’t forget that if you decide to come to the License to Grow all day event in Lake Tahoe on October 20, 2014, you can also participate in the Art Licensing Academy for half off – if you register by Sept 20th!  If you want to consider both programs, you can learn more at ArtLicensingInfo.com/license2grow.html 
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Here’s to your creative success!

– Tara Reed

Art Licensing Info Ask Call – Social Media with Michelle McCullough Replay is now available

I feel better and more informed about how to use and manage social media after our call with Michelle McCullough last night – do you?

Time management and social media used to be mutually exclusive topics but more and more, social media is one of the biggest distractions / time sucks entrepreneurs face.  We are bombarded with messages that say we HAVE to be on every social media site if we want to be successful.  But few people are talking about how to decide which sites will best fit a particular business so it feels like a lot of time and energy is wasted as people throw information willy-nelly around the net in the hopes that it works.

All of this connecting, liking, plus one-ing, pinning and more takes time.  That is time that you could be doing other things – creating art, implementing other marketing strategies or, dare I say it, relaxing and living your life.

I’m really excited that Michelle McCullough agreed to talk to us about both of these important topics and that I can offer the replay from the call for free.

I met Michelle a year ago at Tiffany Peterson’s Elevation event and also had the chance to learn from her at a more intimate business workshop. I love how she helps people create systems and figure out percentages of time they should shoot for for different tasks, based on their business.  She isn’t a one size fits all.

Michelle really knows how to manage her time! She has 2 young kids and 3 businesses.  She is the Managing Director of the website startupPrincess.com – a website that helps entrepreneurs (mostly female but men can learn a lot there too!) with every aspect of starting and running a business.  She is a speaker and coach and a wiz when it comes to marketing, social media and time management.  She also runs a promotional products company – and you all thought I did a lot!

I hired Michelle to do a marketing review of my art website and got lots of great tips and tweaks to take it to the next level.  I will warn you – she talks really fast!  I have come to look at that as an asset because we will get a ton of information from her in our hour!

When I first scheduled this call, I thought the focus would be on time management.  Then I added social media as an option… Well, since these calls are created by questions submitted by artists like you, the focus is going to be on better understanding how to productively use your TIME on social media.

free replay about social media and time management with Michelle McCullough and Tara ReedHere is what we covered on the call:

We talked about the 6 main social media platforms – Facebook, Twitter, LinkedIn, Pinterest, Instagram & Google Plus.  Who is on them, what their strengths are and why they may or may not be worth your time and energy. Michelle made some recommendations for artists who are not only interested in art licensing but also sell directly to consumers through their own or other websites like Etsy, Society6, Fine Art America, CafePress and more…
We talked about the four basic types of social media posts and how and when to use each.
We talked through some strategies for Instagram and Facebook and a bit about Google + and LinkedIn too.
We wrapped up talking about how long  you should spend on social media and how to manage it so it works for you and doesn’t control you…

If you don’t receive the email updates about the Ask Calls – which you should have received with a link to this replay if you do, register below to get your free mp3 replay.

Find Michelle online at http://michelleontheair.com/ – she has lots of free audio content.  You can get her Social Media Blueprint product for only $97 thru 9/25/14 at http://michelleontheair.com/socialmedia/- I got it! :)

Next up… I’m excited to announce that our next guest will be an attorney from the Library of Congress – Copyright Office.

Library of Congress Copyright Office talks with Tara Reed about copyright concerns of artistsThe call will be on Wednesday, November 12, 2014 but we aren’t sure of the time yet.  It will basically be whatever time they want it to be!  (The replay will be free as well so no need to worry about the time – although it is great to have all the energy of the artists who choose to listen live!)
Watch the blog and eNewsletter for updates as I have them.

The Ask Call with Michelle McCullough is tomorrow night…

Michelle McCulloughAre you coming?

Tomorrow night Michelle McCullough will be joining me on the Ask Call.  We already have the questions

The call will be an hour long and is free if you dial in and listen live.  If you can’t make it live, the replay will be free since this is Michelle’s first call with us.

If you have registered for an Ask Call before (and you haven’t unsubscribed from the list) – you will get an email today with a reminder about the phone number and access code.  (If you use gmail – it will end up in your PROMOTIONS tab)

If you haven’t registered for a call before, just put your name and email in the form below and you will get an opt-in email and then the details once you confirm your interest in the call.

The call is over but you can sign up below for the free replay!

We look forward to talking with you tomorrow – hope you can join us!

Here’s to your creative success!

– Tara Reed

ABOUT Michelle McCullough:

While Michelle has many skills and insights to offer, I am hoping she can help us all get a better feel for how and where to spend our time – and our time on social media –  in order to build a lucrative business.

 Author of The Time Blueprint for Entrepreneurs (affiliate link) Michelle will share her years of experience in helping entrepreneurs make the best use of their time.

 Other places to learn more about Michelle McCullough:

www.SpeakMichelle.com

www.StartUpPrincess.com

www.facebook.com/SpeakMichelle

Time is running out to get FREE GOODIES when you register for the Art Licensing Academy…

Don’t forget you have until Saturday, September 20, 2014 to register for the Art Licensing Academy and get the FREE bonuses for your art business library…

I want to reward artists who commit to their education in advance by gifting you with some extra learning.  These are three of my go-to books for figuring out why I might be procrastinating, reminding me to see resistance for what it is and over come it and also great reminders about how to build effective business relationships.

Free book bonus photo

Watch this video and learn more…


Now go to ArtLicensingAcademy.com and reserve your spot!

Here’s to your creative success!

– Tara Reed

P.S.  Don’t forget that if you decide to come to the License to Grow all day event in Lake Tahoe on October 20, 2014, you can also participate in the Art Licensing Academy for half off – if you register by Sept 20th!  If you want to consider both programs, you can learn more at ArtLicensingInfo.com/license2grow.html
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OHM… and ACTION!

Are you familiar with TUT? (www.Tut.com)  Messages from the Universe you can receive for free to your inbox. I wanted to share this recent message as it is a great reminder that not only do you need the MINDSET but you need to PREPARE – or take action – to be ready to receive.

Imagining joy and happiness when you visualize, Tara, but not physically preparing for their inevitable arrival, would be as silly as imagining a fake thriving and successful business, Tara.

Go for real. Costs me the same.

Tally-go, go, go,

The Universe

No art business that I know of was built by someone sitting in a yoga pose visualizing. I know of many that include the yoga pose and a LOT of art creation, marketing and persistence.

OHM… and ACTION baby!

Here are 5 actions you can take to build your art licensing business:

  1. Do you get my eNewsletter?  It goes out twice a month with links to articles about art licensing and other things of interest to an artist building a business that I stumble upon.  Some inspiration, some how to… if you aren’t on the list, click here and get signed up! (you get a few extras for signing up as well!)
  2. Ever wanted to visit Lake Tahoe?  Want to be able to write off all or part of the trip? (Discuss THAT with your accountant)  Consider joining agent Kimberly Montgomery and I for the License 2 Grow all day, live event on Sunday, October 19, 2014 in Incline Village, NV.  Learn more at ArtLicensingInfo.com/license2grow.html
  3. How is your accountability?  Are you getting things done or do you have the best intentions but not quite hitting the mark?  Sometimes working with an accountability partner is what you need to keep making progress.  Find a friend in an online group or someone you already know and see if they want to team up.  Meet or talk once a week or every other week.  Decide what action you will take by the next meeting and then discuss.  Having deadlines and someone who knows your intention can be a very inspiring way to get things done!
  4. Want to make October your break-through month of learning?  Join me in the Art Licensing Academy!  We meet twice a week by phone (you can live anywhere!) and all the calls are recorded so if you can’t listen live you won’t miss a thing.  Register by 9/20/14 for extra goodies.  Learn more, read what past students have to say and save your spot at ArtLicensingAcademy.com
  5. Join us for the free Art Licensing Info Ask Call on 9/17/14.  On Wednesday, 9/17/14 I will be hosting a new guest on our call – Michelle McCullough.  She is a fun and dynamic dynamo who will be talking about time management and social media.  Learn more at AskAboutArtLicensing.com

Here’s to your creative success!

– Tara Reed

Last chance to submit a question for the next Ask Call

Michelle McCulloughTuesday, 9/9 is the last day to submit a question for our call on 9/17

I’m heading to Salt Lake City for Tiffany Peterson’s Elevation event this weekend (are you coming??) so I need to get the questions organized and to Michelle (she will be at Elevation too!).

The call is over but you can sign up below for the free replay!

Here’s to your creative success!

– Tara Reed

ABOUT Michelle McCullough:

While Michelle has many skills and insights to offer, I am hoping she can help us all get a better feel for how and where to spend our time – and our time on social media –  in order to build a lucrative business.

 Author of The Time Blueprint for Entrepreneurs (affiliate link) Michelle will share her years of experience in helping entrepreneurs make the best use of their time.

 Other places to learn more about Michelle McCullough:

www.SpeakMichelle.com

www.StartUpPrincess.com

www.facebook.com/SpeakMichelle

Gift industry trying to curb knock offs…

Terri Conrad brought this article to my attention on Facebook and I thought I’d share it here as well… the more people understand copyright and IP law AND the impact it has, the better things could be… hopefully.

This is the part of the article by Gifts & Decorative Accessories that stuck out the most to me:

“Revenue from knockoff goods is expected to exceed $1.7 trillion globally by 2015 (which represents two percent of the world’s total economic output), according to the International Chamber of Commerce.”

Click here to read the full article.

What can we do as individuals?

I will openly admit I don’t feel like I, as one person, has a lot of influence on politics and policy or big issues like this.  That doesn’t mean I never get out and vote or do what I can with the time and knowledge that I have.

So what can artists do to help curb this sort of thing?  Here are a few ideas I have – would love it if you added yours to the comments.

1.  Talk to people – anyone who will listen!

Once I was at my dentist’s and he was telling me how his 14 year old had to start a business as part of his Eagle Scout project.  His plan was to find images he liked online, print them on t-shirts and sell them.  Thankfully the dentist knew this wasn’t a good plan and took the time to talk about copyrights and creativity with his son.  We need to have these conversations on a regular basis.  With anyone who will listen.  Most people don’t get it.

2.  Talk about “sharing music” with your kids.

My son swears he is the only person he knows, his age, that buys music.  I have insisted on this since he was young – explaining that if I want to earn a living with my creativity and expect others to respect my copyrights, I (and my family) need to respect the copyrights of others.  (Karma, doing the right thing and all…)  At 12 he said, “The musicians are making so much money it doesn’t matter.”  At 20, and an aspiring musician getting a degree in business, he is understanding the impact…

3.  Register your art.  Educate infringers.  Enforce your rights.

I will also admit that I don’t put a lot of energy into policing the internet looking for people using my work.  It brings me down and sucks the creativity out of every fiber of my being. However – it happens.  It happens on a small (or large) scale on print on demand sites like Zazzle and CafePress or on Etsy.  It happens in large retail chains.

If it happens to you, you need to take action.  What action, depends on the level of infringement.

Small scale, crafter who doesn’t know better (or maybe who does and doesn’t think they will get caught) will get a letter explaining the basics of copyrights and notice that I own and have registered the copyright and a request to immediately cease and desist.

Larger scale and attorneys should get involved.  Don’t fight the big fights alone to save a buck – you will lose.

4.  Try to keep a balanced view of things so all of this doesn’t kill your creative spirit.

That would be the ultimate win for the other team, wouldn’t it?  If we got so disheartened that we threw in the towel and stopped…

5.  Don’t buy knock-offs and support the industry.

Any woman who has been to New York City has probably been tempted to buy (or bought) a knock-off handbag from a street vendor.  Don’t.  It is supporting knock offs and all kinds of other things (drug trafficking and more) that you really don’t want to support.  RESIST.  Pay full price or go without – know that you are supporting an artist like yourself by doing so.

Share your ideas and thoughts!

Here’s to your creative (and non-infringed) success –

– Tara Reed

Are you a starter, a finisher or both?

A few years ago I was at a live event and we were asked this question – are you a starter or a finisher?

The presenter then explained that STARTERS were people who often had great ideas and amazing enthusiasm at the beginning, but then fizzled out, got distracted or started something new before ever finishing the project.

FINISHERS on the other hand, keep going till the job is done and can get upset with people who, in their eyes, “flake out” before completing the mission.

There are also a rare breed of people who are naturally both STARTERS and FINISHERS.  They come up with great ideas, get inspired AND get it done!

As we sat thinking about ourselves and our way of doing things, he then asked all the STARTERS to stand up.  If memory served, it was about 75% of the room.

They then sat down and the FINISHERS stood up.

He then told the STARTERS to take a good look around – if you are a STARTER it’s important to partner with a FINISHER so you get things done.

Another way to look at this is through the lens of Follow-Through.  Follow-through is basically finishing.  I love some of the tips Marie Forleo gives in this video but I also love the idea of finding a finisher to partner with if you really like to keep starting new things.

There is no rule that says the same person has to take a job from start to finish – but you won’t find much success if no one ever finishes what you start. – Tara Reed

On Facebook there have been quite a few discussions lately in the art licensing circles about whether you HAVE TO learn to use Photoshop or Illustrator to succeed.  Do you HAVE TO learn to put your art in repeat?  Can the client do this stuff or can you outsource it?

As you can imagine, there were almost as many opinions as there were responses.  My personal feeling:  the more you know and the value you can provide your clients, the more repeat business you will get.  (For that reason I have FINALLY committed to really learning Illustrator… and it’s going better than expected after only a few days.)

At the same time, I can provide the value to my client by hiring someone to do the work that needs to be in Illustrator if I so choose as well.  or Photoshop… whatever the case may be.  The key is to get the job done.

SO… food for thought today:  do you like to finish what you start or will you find another way?

Watch this video – Marie has some great ideas for people who want to better manage themselves so they don’t get distracted before the finish line if they choose to do it themselves.


Here’s to your creative success!

– Tara Reed

Who wants to join me at the School House Crafts conference in Seattle – Sept 27 & 28?

It’s back-to-school season – don’t leave yourself out!  If you are an artist, crafter or other kind of maker – this is going to be a great event!

September 27-28, 2014 – School House Craft – Live Conference in Seattle, WA

School House Craft fall conference for artists - Seattle WAThis is the 5th year of the School House Craft program and I’m honored and excited to be participating!  There will be two days of focused small business classes and workshops led by some of the community’s most knowledgeable and inspirational speakers along with many opportunities expand your network and connect with your peers.

The 2014 School House Craft Conference will be held at the Sunset Hill Community Club – a beautifully restored two-story Arts & Crafts style clubhouses located in the heart of the friendly Ballard neighborhood of Seattle, WA.

I will be teaching an intro to art licensing class on Sunday and a Goal Wheel for Artists class on Saturday.  In addition, I will be hosting one (or two?) lunch roundtables and of course hanging out and having fun.

This conference isn’t just about art licensing – I’m one little piece of the puzzle.  It is for:  Artists, Crafters and Makers, both emerging and experienced, who are looking to invest in their businesses and learn a wealth of information that will help them start, run, and grow their small creative businesses more efficiently and with greater success.

Live in the Northwest and want to learn more?  Visit SchoolHouseCraft.com

Here’s to your creative success!

– Tara Reed

P.S. If you are coming – let me know so I look for you!

Jim Carrey’s Secret of Life

This has been going around Facebook and Jennifer Pugh brought it to my attention – on the absolute perfect day for me!  I SO NEEDED this reminder – it is easy to get caught up in the day-to-day drama, decisions, fear of the present and future, questioning the past… our brains really are  amazing and can work for us or against us if we let them run wild.

So today – take a few minutes and watch this video… stop everything else you are doing.  Listen, watch and breathe.  Nothing else.  It’s only 3 minutes – you can do it and I promise – it’s worth it.


Here’s to your creative success.

– Tara Reed

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