Hmm… I wonder why I chose to talk about pink next.    If you don’t already know, I became the aunt of a beautiful little girl last week so I thought it was appropriate to continue our discussion of color with pink.

As you may have guessed, pink is often associated with females. Pink is also considered innocent, sweet, soft, youthful and cheerful. Often associated with baby girls, valentine’s and young love.

Due to its feminine and calming nature, you will see pink  used in many spa, health care and cosmetic product logos.

In vivid values (like hot pink and fuschia) pink comes across more similarly to red — passionate, exciting, high energy.

So how do we as artists, use pink to our advantage?

Like Pavlov’s dog, people automatically react to colors.  If you want to guide how someone feels about your art, understand the pyschology of color.  Use it in a traditional way or buck the trend to grab attention.

Is this a baby girl or boy?  At 2 days old, you can’t tell by looking at most babies.  People use visual cues, like the color of the clothes, to figure it out.  (This is, of course, my adorable new niece, Gillian!)

Pink would be an unusual choice if you are doing an art collection about dinosaurs, trucks or tools.  People would expect blues, greens and browns with those themes.  But you sure would grab their attention if you chose pink!

Have a sugar & spice & everything nice, super pink-y day!

~Tara

P.S.  Of course in recent years, “THINK PINK” has come to be associated with battling breast cancer — I would guess they chose pink to represent both the feminine and healing connotations of the color.  Support your favorite charity, walk, donate your art… get involved!