Looking back at 2008 and forward to 2009…
Another year is coming to an end… time to go through my file cabinet and store the 2008 stuff. Create fresh, new folders for 2009. I always get reflective around New Year’s so here are a few lists of mine…
When I sat at the end of 2007 thinking ahead to 2008, I never would have imagined many of the things that have transpired. As much as a person plans, sometimes life just takes unexpected twists and turns. Here are
5 THINGS I NEVER EXPECTED FROM 2008…
- I’d be a blogger! I was very hesitant to start blogging but once I came to terms with it, I love it! As one friend likes to tease, “Wow Tara! You sure have a lot to say!” and I am thrilled that people are listening. How much fun is that?>
- I’d be teaching others how to license their art. Didn’t see that coming… I have missed teaching and writing but can’t say that I expected to do what I am doing. Another wonderful twist of 2008.
- The stock market would crash with such a deafening “BANG!” Oh yeah… and the housing market… and credit market… thankfully the super market is still standing… NOT such a happy twist of events. I’ve decided to focus on creating new cash flow and assume that what has gone down will come back up in time…
- I’d go on not one but two cruises in 2008! I know… spoiled! Spoiled! Spoiled! But you have to take opportunities as they come.
- I’d be snowed in my house in Portland for 12 straight days! Jinkies! I am glad I work from home or I would have had some serious withdrawl symptoms. And if it weren’t for Twitter, I’d have felt very lonely and isolated – thanks to all my Twitter friends who kept up my spirits and sent warm, snow-melting wishes.
Looking forward into the New Year is a little harder… who can tell what it will bring? Here are
5 THINGS I HOPE TO DO IN 2009….
- Continue to grow my art licensing business and increase my royalties over 2008. This will take some serious effort and marketing in the current economy but I believe it can be done…
- Exhibit at 3 trade shows (Printsource NY and CHA in January and Surtex in May) to connect with clients and meet new ones. Keeping a positive attitude and continuing to connect will be key to thriving in 2009.
- Implementing what I’m learning in my Teleseminar Secrets class. I will do monthly “Ask Tara Reed” calls and plan to create some additional topic-based teleseminars as well. Stay tuned for details!
- Enjoy my son who is growing up so quickly… he will get his driver’s license in 2009 and start his sophmore year of high school… it won’t be long before my nest will be empty. I plan to enjoy him every chance I get!
- Stay focused, stay positive and enjoy the present. Worrying about the past does nothing to change it and worrying about the future steals the now… plan for the future and take full advantage of the here and now.
It will be interesting to see the 5 things I remember in 2009 as compared to the 5 things I just planned… wishing you the happiest of new years and much joy and success for 2009. What are you looking forward to?
~ Tara Reed
8 Ways to Pamper your Artist’s Wrist
If you are an artist, you understand how very important your hand, arm and wrist are.
I have heard of concert pianists who have “hand insurance”. Sounds a little weird until you stop and think about it — if they broke their arm or hurt their hand, they’d be out of business, right? It’s like professional athlete’s who are injured, they can be out of the game for some time.
As an artist, I imagine your hands are a key part of your work. You use them to draw, paint, sculpt. Blog, type, communicate. Your hand is like gold so you need to treat it with the love and respect it deserves.
Over the years, I’ve had pain. Sometimes it’s in my hand, other times it’s in the wrist. Ever have elbow pain? That’s probably related. Shoulder? Yup! You will compensate how you sit, hold your body, move your muscles when discomfort starts and the pain can go all the way up your arm. Not fun!
Years ago, I took cake decorating classes and was making beautiful cakes not only for my family, but also starting a business doing birthday, anniversary and even a few wedding cakes. (Talk about stressful! Make the most important cake of bridezilla’s life, put it in your car and drive it around… eek!) But I soon learned that cake decorating wasn’t going to be a long-term job for me, my hand and wrist were not happy! It was more important to be able to write and draw so I gave up on that hobby.
My icing-squeezing days were when I started looking into ways to keep my hands and wrists in tip-top working order. Here are 8 strategies I have learned and tried along the way — they have worked for me, alone and in combination, maybe they will work for you!
1. Shift into “neutral”. Pay attention to the way you position your hand when you are at the computer, working, w
atching tv, even sleeping. If you can keep your wrist in ‘neutral’– so your hand is neither angled up or down at the wrist — you will have less pain. Constant strain on the tendons in your wrist hurts. They make gel-type pads to keep your wrist in place for the computer — put one on the arm of a chair when you watch tv so you don’t have to think about hand placement. Or if you have kids with Beanie-Babies — they work great as well! (And look cute!)
2. Invest in a “Wacom” tablet and learn to use the pen. Using a mouse or a keypad on
your computer creates a lot of strain on your wrist because of the repetitive motion and constant positioning of your hand. Wacom makes great tablets that you hold like a pen — once you get used to it they can be easier and more precise to use than a mouse, and they are easier on your hand. Click here to see the options
3. Use Hot / Cold to your advantage. Last year I received a foot massage as a holiday gift. It was wonderful but I couldn’t help but ask her how she had such strong wrists — talk about a job that is hard on your hands — that would be any kind of massage. So she told me how they have a bin of ice water in the back and in between clients she dunks her arms in the ice water, then under hot running water, and back in the ice water. The cold reduces swelling and makes the blood rush from the area (can you blame it? brr!). Go to hot water and they blood is happy — so fresh, oxygenated blood comes to the area and repairs any issues. Cold — reduce swelling. She said you can do it either way – COLD/HOT/COLD or HOT/COLD/HOT. I’ve tried it, it helps!
4. Strengthen your wrist. My trainer at the gym has me doing all sorts of things to strengthen my wrists– I think she gets upset when I tell her push-ups hurt! (But they do!) Her favorite is to put a 5 lb. round weight on a rope and have me twist the rope to raise and lower the weight. It gets your wrist moving in many different ways and strengthens the muscles. “Wrists of Steel” — here I come!
5. Rub in a little Arnica. Arnica is a homeopathic lotion that I learned about from my acupuncturist. It is great for muscle aches, bruises and you guessed it… pain. It doesn’t hurt or smell but seems to help.
6. Magnets may help keep the energy flowing. There is one caveat to this advice: it will either work or it won’t. I have a friend whose body gets very out of whack with magnets so if you try it and things get worse — immediately remove the magnets! Personally, I have a wrist band with magnets in it that I wear to bed if my wrist has been overworked. It keeps my wrist more stable and helps keep things flowing. (My mom thinks I’m a little kookie when I talk about energy flowing in my wrist but hey, I’m into it!)
7. Get a wrist support band. Anyone who does the same thing over and over with their hand, is at risk for carpal tunnel. Not fun! So most stores will have wrist bands that hold your hand and wrist in a neutral position, to help keep you from having surgery. I’ve seen people after carpal tunnel surgery — I say try the band!
8. Skip bowling. Seriously. I rarely bowl anymore because to me, it isn’t worth the risk of injury or day of pain. Think about it, you are dangling a 10, 15, 20 lb ball from 3 fingers and throwing it — using your wrist a lot. Some call me crazy and over cautious but I think it’s smart. Plus, I wasn’t that good anyway!
That is my list of 8 things to try the next time you are singing the “Owie My Wrist Hurts” blues. Here’s to much success and a pain free future!
~ Tara Reed
Why EVERY artist should read, “A Whole New Mind”
I read a lot of books. If you follow my blog, you may recall me saying this before. What can I say?
The books I read fall into a few general categories – books for pleasure (you are SURE to catch me with the new Stephanie Plum novels in my hand each June!), books for inspiration / personal development and books for business development.
The most recent book I read has me really… really… REALLY excited! I mean, over the top, WOW, this is great news, I need to tell everyone about this book, excited!
“A Whole New Mind. Why Right-Brainers will Rule the Future” by Daniel Pink.
I first learned about it in the December issue of Oprah Magazine. On page 238 it begins… “Last spring I read a book I just couldn’t put down:…” I concur! I read the article and decided I needed this book, NOW! No waiting for Amazon to mail it, I had to get to a local bookstore that day. (to read my post about finding books in stock locally, click here)
So why am I so jazzed? Because according to Daniel Pink, the future belongs to me! (Ok, not just me… but I’m in a good place and so are you!)
Daniel contends that 3 things are changing the face of jobs in the US, UK and Canada and they are:
- Abundance (we have a lot of stuff so the way we choose our stuff is changing)
- Asia (I think we all know about jobs and power shifting to Asia)
- Automation (this whole computer thing – it’s here to stay and changing how everyone works)
My summary of his concept of course — read the book for the full explanation.
In a very reader friendly, easy and entertaining writing style, Daniel (can I call him that? “Mr. Pink” seems a bit formal) explains why the left-brained (or as he calls them “Left-Directed Thinkers”) have ruled supreme in the last few decades. The computer programmers, engineers, accountants and attorneys that many parents hoped we’d become. But with the “Big 3″ above, many of those jobs are moving to India, China and the like.
So if those jobs are on the decline, what does he think is on the rise? (And in this economy, wouldn’t we all love to know?!?) Here’s the good news for you, fellow creative, artsy type… US! We are the right-directed thinkers that will shape the future like never before. Here’s a quote from the book:
“Left-brain-style thinking used to be the driver and right-brain-style thinking the passenger. Now, R-Directed Thinking is suddenly grabbing the wheel, stepping o n the gas, and determining where we’re going and how we’ll get there.” (p.27 — one of MANY dog-eared and underlined pages)
What he says MAKES SENSE.
But the key to success, I believe, is being able to use your WHOLE-MIND — hence the main title of the book. And as I turned the pages, folded corners, underlined passages and became giddy with ideas I had an epiphany… this is what I’m teaching. Artists are traditionally heavy R-Directed thinkers. I’m teaching you to use the left side of your brain too, to get you ready for your very bright future.
So again… if you are looking for a fun read that will give you HOPE for the future, the next book on your nightstand should be, “A Whole New Mind. Why Right-Brainers will Rule the Future” by Daniel Pink. I’m just saying…
~ Tara
P.S. Just so you know… If you want to help support my reading habits a few cents at a time, click on the links in my blog to check out the books on Amazon.com. If you decide to buy, I get about 4%. Every little bit keeps books in my hand and the blog posts rolling! It’s all about “transparency”, right?
How an E-mail from France changes the world…
This morning I woke up a little later than usual… I can often be found heading to buy groceries at 7 am on a Sunday. (I like to beat the rush) But today I slept in until 8, and awoke to show flurries going sideways by my window.
Snow “in the valley” in Portland is quite unusual. One reason I love living here is that the temperatures are pretty moderate and the snow usually stays in the mountains. But today it has decided to come to the city, my son is exstatic and hoping for no school tomorrow.
My morning routine always involves checking my email first thing. I have had people tell me I shouldn’t – instead recommending I get to important work before letting my email potentially side-track me. (Of course they mean on ‘traditional’ work days, not really Sunday, but what is traditional about the business of art?)
I disagree with that email theory as that is how I know what is needed in my business. Some days a client might email me a frantic request — if you can get me XYZ by 3 pm we can present it to a client. Not wanting to miss opportunities, I check my email, and often.
Sometimes, too, I will have email from artists having trouble getting the download of an eBook they bought or they missed the ‘free bonus’ page. I don’t want them waiting either!
This morning I woke up to an email with the subject line, “Can french buy your book???”
Well that intrigued me so it was the first email I decided to read. Until this morning, I had my shopping cart set to only accept orders for the US & Canada. That was due to my online store that shipped physical products. I decided to end that experiment last week so now I have changed the settings and my information products (eBooks and upcoming audio) can be purchased from anywhere in the world. Remember of course that they are in English.
That’s my interesting art story this morning! The snowflakes are getting bigger and the road is dusted white… my son will be so happy when he gets up. I hope you have a magical day!
~ Tara
P.S. I guess the email didn’t actually “change the world”, it just changed the world’s access to my info. It will be interesting to see if the world is interested!
P.P.S. Today is an official “Pajama Day” for me… if I can’t go anywhere, why not stay warm, cozy and comfy while I paint and write?
Go ahead… ask me anything!
About Art Licensing of course…
I’m trying something new… I love to learn new things and I’m loving “meeting” the artists and getting feedback about the eBooks I’ve done so far.
I just started a class to learn all about teleseminars and “Ask” campaigns. “Teaching at the Speed of Sound” as teacher Alex Mandossian says.
I must admit to multi-tasking because I’m listening to a Q&A session while I type. They are telling me that my first attempt at this won’t be the best and could provide some funny stories. (Like dry mouth or needing to pee mid-talk.. yikes!) Care to join in on the fun?
I already have 40 great questions for my first “Ask Tara Reed” call that will take place on Wednesday, December 17th at 5:30 pm PST / 8:30 pm EST. And since I’m not sure if I should do general questions each month (did I tell you I’m planning on doning this each month?) or if I should have a topic (like “presenting art” or “trade shows”) each month.
Well guys… you aren’t helping much!
It is about 40% no topic, 39% topic and the rest of you have no opinion. So I need more data. Even if you don’t have a specific question, you can still listen & learn. Just say, “No question” — it’s all good! And if you vote for the format and ask a question (or a “no question”) this month, you might win a free eBook.
Care to join in the fun, the bloopers, and get a chance to win? Go to: AskTaraReed.com
Talk to you Wednesday!
~ Tara
P.S. Do you write books or have a cool “how-to” book out there? Listen in and see if this might be a good format for a “Virtual Book Tour”. Alex has a class that teaches you how to promote and sell your book through this same format. For $20, you get a 2 hour training to see if it is for you. I think artists can use this to educate and keep the sales coming in! Let me know what you think! CLICK HERE
5 ways to keep your trade show costs down…
It is amazing how your costs can add up when you exhibit at a trade show.
Here are some things I do to keep my expenses low and my money in my pocket.

1.Carry your booth with you. It is possible to design a booth that you can pack in your suitcase or carry on. There is no need to have art in heavy frames.
2.Ship things to your hotel. Most hotels will accept packages about a week before you arrive – you need to tip the person who brings them to your room, of course. But, a $5 tip is a lot less than you will pay for storage and drayage at the show site. So if you just don’t want to carry a box of brochures or drapes for your walls with you, ship ahead. And plan far enough ahead to ship it by ground and avoid overnight charges.
3.Pay for a “trade show” suitcase when you fly. If what you need to get to a show is heavy, but under 50 lbs, you might consider paying the $25-50 for an extra checked bag and bring it on the plane with you. That is often cheaper than shipping ahead to your hotel. Weigh your options.
4.Buy water and snacks at a local drug store. When I do a show in New York, my first stop is Duane Reade, a drug store that seems to be on every corner. I stock up on bottles of water to take to the show, as well as a gallon or 2 for the room. Ditto for some snacks. Water can run $3+ at a show so I suggest you plan ahead! Of course, check the show rules before trying to bring water in by the case, you might only be allowed one or two that you can put in a bag.
5.Book your hotel, usually through the show site, as early as possible. Most trade shows negotiate better rates than you will find on your own, and often at very nice hotels. But make your reservation early as there are limited numbers of rooms at the show rate. I usually book for the following year while I’m working the show. Another upside to booking through the show travel planners – you can usually change your hotel, dates, etc. without fees that you would incur on most online travel sites.
Have a great show and keep some of your hard-earned cash in your pocket!
~ Tara
PS: This information can be found in the eBook: How to Maximize your Time and Investment in Trade Shows. Click here for more details
How to Maximize Your Time & Investment in Trade Shows
My latest eBook is READY! And it is just for you… the artist wanting to learn from the experience of others. There is a lot of generic information about trade shows but I haven’t found any that was specific to ART LICENSING trade shows. If you are exhibiting or thinking about exhibiting at SURTEX, Licensing International, CHA, AmericasMart or Printsource New York, you should consider this eBook.
I remember being so unsure of what to do when I got on the plane to head to my very first show. Would my booth, my art, my presentation be good enough or would it pale in comparison to others around me? What should I wear? What should I say? So many questions, so few answers targeted to me and my specific show.
Well the wait is over! I decided to tap, tap, tap away and create the book I wish I had when I was starting.
Maybe you have exhibited before, there are still tips and tricks that you may not have thought of.
You get tried-and-true information, not only from me, but from two other veteran artists: Ingrid of Nutshell Designs and Randy of Finkstrom International. They were kind enough to share their tips and insights which you will find scattered throughout the book.
Divided into 7 parts, I will walk you through the before, during and after of trade show success.
Here is the basic outline:
- Deciding Where to Exhibit
- You Picked a Show, Now Make a Plan
- Booth Design
- Set-Up Day
- Show Time!
- Follow Up After the Show
- Shows for Artists Who License Their Art
For a minimal investment, you can shorten your learning curve and hit the ground confident and running!
Click here for more details… and have a great show!
~ Tara
PS: There are 4 great ‘freebies’ as well that will help you plan, budget and track your way to a booming business. Be sure to read to the bottom of the page to see what they are!
Deck the Halls with a Complementary Color Scheme!
Yesterday I realized I haven’t talked about color for a while… as I was decorating my tree with my son, spreading green garland and red ribbon about the house I thought of what a great example Christmas provides for complementary color schemes.
A complementary color scheme consists of 2 colors that are opposite each other on the color wheel. Because they are so far from each other on the color wheel, they are high contrast. The way in which you combine the colors in your art, decorations or any other application, will determine how easy it is on the eye.
A general rule of thumb when working with complementary colors is to choose one color as your main color and then use its compliment for an accent color. Lots of one, a splash of the compliment. See how Santa has a lot of red and then a dash of green in his mittens and on the wreath? It works. Main color: Red. Complement: Green.
When used outside of Christmas, complementary color schemes are a great way to draw maximum attention to your message. I wouldn’t recommend using red and green for a logo, since you will send the message of “Christmas” along with the intended concept, but most others will work.
See how the orange text jumps off the blue? You guessed it! Blue and orange are complementary colors and will grab your attention. (Don’t worry, it is just an example, I’m not trying to sell you anything today.)
Next time you head out to a store, try to notice who is using complementary color schemes and how they are using them. It’s an interesting way to do a color study! Then give it a try in your studio…
~ Tara


In the corner of page 18, something caught my eye… (we are getting to my point, hang in) “Pub owner may promise puppies”. Huh? This seemed a little unusual so I decided to read further. This ad goes on to say that you can become president if you promise your kids a puppy so he thought he would borrow Obama’s concept and use it to sell burgers.













