Logos, Aretha Franklin, Craigslist and getting the respect you deserve as an artist

Yesterday on Twitter I saw a post that read:  Why logo design does not cost $5.00.  Well I knew that some people were making logos for crazy-low prices and thought I’d take a look.  What a GREAT post by Jacob Cass on his blog “Just Creative Design”.  I want you to read it, the whole thing, and then come back here, okay?

Here’s the link.  Why logo design does not cost $5.00 I’ll wait.

Okay, did you read that?  I love his “cheap logo design” vs. “professional logo design”.  Now I don’t know if any of you do logo design or have an interest in it but this post made me think of licensing.  We need to value what we bring to the table as artists who license.  Times are little tough out there but it doesn’t mean we need to believe that no one values art or what we do… if the artists walk around saying it, who is going to say anything different?

Now go read this post on Craigslist: Capitalist Endeavor seeking Poor Artist to be Taken Advantage of I hope that’s a joke ’cause it sure made me laugh!  But how many times have you seen people asking for lots of art choices and if they pick you you get a whole $50 and “great publicity”.  Publicity doesn’t pay the bills!

I want to give you a few quick reminders and leave you with an empowering song:

  • you are unique, creative and bring something that NO ONE ELSE can bring to the table: your own artistic interpretation of the world.  Don’t undervalue yourself!
  • No matter what the economy, people still need and want new art & design.  Do you think stores are going to carry the same thing for 5 years and that people will buy it?  No.  Keep creating!
  • Not everyone is creative.  Sometimes I forget that my brain works differently than many people’s and I take for granted the ideas that stream in.  It’s like breathing to me and completely baffling to others.  If I forget that, I am at risk of under-valuing what I do and then causing others to do the same.  Check yourself – your “breathing” could be your key to a successful, creative life!

Now for the song… Aretha Franklin is singing about demanding respect from the man she loves but for our purposes, think about you as the artist, demanding respect from the world and businesses for what you bring to the table.

You are a creative rock star — now don’t you forget it!

~ Tara

13 Responses to Logos, Aretha Franklin, Craigslist and getting the respect you deserve as an artist

  • thank you …great reads….and I have to agree totally….

  • Thank you for the link out Tara and thanks for educating the masses :) G’luck!

  • Hi Tara
    Great info here -as well as on the links.
    I want to let you know I’m finding this blog hard to read. I mean, I like hardwood and all….
    Ok, I didn’t really find it hard to read once I high-lighted it with my cursor….
    Keep up the great work!

  • okay…. something changed. You paper-clipped on a light background…


  • Thanks! That is a great knowledge. We really have to value our work and let the people know. Great posts!

  • So Tara, What do you think of the Creative Commons Licensing then? I have been thinking a lot about this subject in your recent blog. I have images on my blog, website, and Flickr. I have chosen the most restrictive license, however, it still gives some permissions to use my images. I’m wondering – should I really be doing this?
    Thanks for any advice.

  • Wow! As a non-artist friend of Tara, I found this blog post and it’s references valuable in all aspects of business! I’m grateful for the new mindset and the lesson in valuing ourselves and what we do. Can’t wait to use Jacob Cass’s line on my dentist in a couple weeks…ha, ha…
    Excellent job, Tara!

  • great post, Tara! this is so dead-on! I’m a graphic designer, too, and agree 100% with Jacob’s writings on why your logo should cost some dough.

  • Hey Tara:

    Good stuff all around. You are our new cheerleader and a source for inspiration.

    I will visit you often.

    Especially liked Jacob’s link.


  • Jeni, I think it depends on what art you are putting out into the Creative Commons and what your goals are. If you want to license the designs in a traditional “art licensing” sense, I wouldn’t put it in Creative Commons. If you have some fun stuff you don’t plan to market or monetize, have fun with it! Of course, there is no right or wrong and this is just my opinion – decide what works for your long-term goals. Hope that helps!


  • RE: “cheap logo design” – I was telling a business associate about how I received $75,000 for only five minutes of creative work from a client. It was for naming a product. He corrected me. He asked my age. I was 52 at the time. He then said, “You didn’t get paid that much money for the five minutes. You were paid for 52 years PLUS 5 minutes.” The moral of the story is that random design and presentations that offer a wide variety of disconnected solutions from amateurs are not nearly as valuable as solutions that are derived from a “knowing” based on experience and professional talent.

  • Very true! I think we sometimes discount “the benefit of our wisdom” which is often derived from age & experience. Not something any of us liked to hear in our twenties but the older I get, the more I understand what my dad was always saying! (And now I am saying… hmmm….)


  • Tara,
    Thanks so much for the post reply to my query! I thought you’d say that – I will be changing how I do things from now on! Thanks a mil!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>