How to do "Shopping Research" to find manufacturers who license art…
I’ve been having fun with my video camera lately. Creating a short video that shows you exactly how easy it is to conduct shopping research has been on my list for some time and yeah! Today it comes off the list!
With the holiday seasons quickly approaching, you will probably be in stores anyway so why not multi-task? Get your gift shopping done and find new leads for your business too. Enjoy!
Need your input please! Legal issues you'd like to hear about…
Hi everyone!
I was talking with attorney Cheryl Hodgson the other day and we were discussing the types of topics that would be of interest to artists and especially those relevant to art licensing. (I am pretty good at stating the obvious, aren’t I?)
Anyway, Cheryl asked me to “Poll the crowd” and see what you want to learn about. We have the questions submitted for her call in July and some of my ideas… but PLEASE give me more feedback for her, okay?
I want her to talk about the finer points of copyrights, registration and trademarks. Also standard licensing contracts.
What do you want to know about?
I tried having a cool input form but apparently it isn’t working – please add your questions to the comments or email me directly. Thanks!
Here’s to your creative success! – Tara
PS – if you don’t have a copy of the “Ask” call Cheryl did in July, CLICK HERE and register to claim your free.
How do you get your brand to the end consumer?
This is a question that has been rolling around in my head since I started licensing my art back in 2004.
Art licensing is an interesting thing… our main client is the manufacturer – without them putting our art on products, we don’t have a business.
The manufacturer then has to sell (or pre-sell which is so often the case these days!) the products with our art to the retailer. So they are a customer of ours, once removed.
Then the end consumer is a customer twice removed. When we create art for licensing, we have to please the manufacturer and retailer, while trying to figure out what the end consumer (the shopper with the wallet) will want from us.
Tricky! Sometimes we meet this end consumer – twice removed from our business. They may look like a friend, an aunt, a neighbor… and they often sound like this: “I love your stuff! Where can I find it?” They are full of enthusiasm and ready to give gifts featuring your art…
I regret to say I often have to respond like this, “Well… I’m not sure. You might find it in this store or that store but it really depends…” Eek! Hard to promote ourselves when we don’t control the product, isn’t it!?!
But the trickiness isn’t even done yet! Sometimes the retailers and manufacturers like to license art from artists who are “known” and have a reputation with the end consumer twice removed. You would too. If you owned a store and knew that any product you put on your shelves with art by ‘Betty the Great who’s been on every talk show known to man and has an amazing cult-like following” would sell, wouldn’t you do it? Or would you take a chance on “Brand New Bob who does nice work but isn’t as known”?
This post isn’t intended to throw you into a panic and make you think there isn’t a point to even trying, OK? Don’t get me wrong.
The point is to show you that to be really successful (read $ in the bank) in licensing, you can’t ignore building your brand with the consumer.
So now we have circled back to my 6 year question: HOW DO I BRAND MYSELF WITH THE END CONSUMER???
For me, this is still a work in progress but I have found one pretty cool strategy that I wanted to share.
I design fabric for South Sea Imports. One day I walked into a local Craft Warehouse and one of the samples was using my fabric. Well I got quite excited and literally started jumping up and down a bit. The woman working noticed, may have been a little concerned, and asked if she could help me. I explained that I had designed the fabric and was just very excited to see it as a sample.
This jumping encounter has led to me going “on tour” at 3 Craft Warehouse stores to date. Each month, the stores have “Quilt Parties” where quilters come together to learn a new quilt block, listen to speakers, see what’s new in the store, and form a fun community of like-minded people.
I have had the pleasure of speaking to 7 groups (of end consumers – no longer twice removed) about how I design fabric. How the ideas go from my head to their sewing machines. Most of these women have never met anyone who actually designed the fabric before so they are interested and always have great questions. I get to see “show and tell” and see how quilters are using the end product. That helps me design the product.
So how do I keep in touch with these consumers I have met, once I leave the party?
Many want to look at my website or blog, so do I hand them a business card? I could, but really, how much fun is a business card for a quilter?
I decided to have some blank notecards printed with my art on the front. The back has my logo (branding!), a blurb about me and my website. I told the women that they could have a card if they wanted when the quilt party was over. That way they would have a fun note card and a way to find me online.
THEY LOVED IT! One woman just stared at me, jaw dropped, confirming that she could just “have” the card. She was so appreciative. So am I. I have watched my unique visitors to my website and blog spike after these visits. I also know that if these quilters send the card to a friend, that person will also learn about me or at least see my logo. So it’s like double-dipping branding!
Note cards cost a little more than a business card but I think it’s worth it. It creates good will and I have a hard time believing over 250 women would stand in line to get my card but that’s about how many note cards I’ve handed out.
Interact with your end user if and when you can. And when you do, have a fun giveaway that they will want, that includes your art, your logo and your website. Little interactions can do big things over time!
Here’s to your creative success – I have to get back to working on my next fabric collection.
– Tara
PS – you can find lots of places online to print Note Cards and other giveaways – and usually the more you buy the less they cost. I went with one design and bought lots. For the note cards (called greeting cards on the site but if they are blank inside, I call them note cards) I used www.OvernightPrints.com. (disclosure: no affiliate relationship to this link)
Trade Show prep time – some great advice from SURTEX
In case you didn’t know, SURTEX has an eZine called “On the Surface” that they use to help promote and inform artists and manufacturers alike about the show and the art licensing industry. This month’s issue had a great article called “Countdown to SURTEX 2010″ and I really liked it.
I was given permission to reprint it here (why re-create the wheel, right?)
COUNTING DOWN TO SURTEX 2010
In our month-to-month, step-by-step march to SURTEX 2010, October brings us to what licensing veteran and public relations pro Kay Degenhardt calls “the most important task for right now,” determining the size, configuration and location of your booth.
TO-DO THIS MONTH:
Decide What You Really Need
Trade show success, just like real estate, depends on three factors: location, location, location!
And which location works best for you depends on how you plan to use your booth. Here are some guidelines to help you decide:
If you are a textile designer. Because designers who focus on the textile and wallcovering trades have asked that an area be set aside for their specialty, the folks at GLM have carved out two aisles specifically geared to the textile trades. While many of your designs will translate beautifully to paper goods and other products, the size, motifs, and techniques used to produce those patterns are geared to manufacturers of decorative fabrics, home textiles, wallpapers, and even apparel fabrics. If your designs fit this overall category, you might consider asking for a spot in this special section.
If you are selling designs outright, you will want a booth that can accommodate as many showing tables and counters as you need for your inventory, the scale of your work, and the number of designers and/or staff you will have on hand. A corner booth is a good bet, as it allows several people to show designs at the same time.
If you are licensing collections, an entirely different booth display may be more advantageous. In addition to your latest work, you may wish to feature licensed products already on the market(be sure to call them in early enough!),especially if they are being shown at the National Stationery Show in the adjacent aisles. By displaying the finished products alongside your newest collection, you’re illustrating your diversity, and also reminding potential clients that your name and work are highly desirable.
If you are a generalist - like many surface designers – you gear your work toward the larger marketplace. Whether you are licensing or selling your work outright, the question is, how do you set yourself apart? How do you draw attendees to your booth? The answer: create a unique setting. Use color. Study the work of truly great merchandisers. Anthropologie is one retailer that’s mastered “enticement merchandising,” the trick of drawing customers from one vignette to another. Take it all in and use it to create your own special environment at SURTEX.
If you are still sitting on your SURTEX application, get up and get it off to GLM pronto! Space is limited, so the sooner you apply, the more likely that the organizers will be able to accommodate your needs. Besides, you’ll want all the time it takes to make your space exactly what you decide it should be.
Couldn’t have said it better myself! So there are some things to consider and prepare whether you are exhibiting at SURTEX or any other show. I’ll be at SURTEX exhibiting and teaching and look forward to meeting lots of licensees and artists alike!
Here are some links for the SURTEX SHOW:
sign up for the On The Surface Newsletter
plan your travel & book your hotel
Here’s to your creative success!
– Tara
P.S. another reminder that I have an eBook & teleseminar replay to get you ready to exhibit! CLICK HERE
(disclosure: I receive no compensation for telling you about this)
Advertising… how do you get the word out that you have art for licensing?
I have had several questions recently about advertising and in a recent tele-seminar with Paul Brent the question was asked again. With January trade shows quickly approaching and the spring and summer not far behind, I decided today was a great day to do a little post about it.
Websites
Paul answered that he has his website, which he considers advertising, and you should too. We’ve talked about it before but it bears repeating: it is essential to have some sort of online presence. Blog platforms have evolved so much that at times you aren’t sure if you are on a website created from scratch or a well-designed blog. (And blogs are free or very low cost.)
A fellow artist recently made me aware of a site that is free for basic web design and then you can upgrade to a paid site if you want to add features like a private login area, video, audio, etc. I haven’t tried but after looking at their information it looks pretty interesting. www.Weebly.com
Print Magazines
Paul also talked about how and why he advertises in Total Art Licensing and License’s Art of Licensing magazines.
For beginners to the art licensing field he recommended the Artist Gallery section of Total Art Licensing in their Spring/Summer issue since that issue is distributed both at SURTEX and the Licensing Expo. They also have a Winter issue that is distributed at the Atlanta Gift Show and CHA, as well as the Spring Fair in Birmingham and a few other locations. (The Winter issue ad deadline is December 1st.)
I have done a Gallery ad every Spring since 2005 and do agree that it helps with art and brand awareness. I can’t say people come to my booth at SURTEX, ad in hand saying, “Because of this ad alone we want to license your art.” But they have mentioned seeing it and it creates an awareness of your name, logo, style, etc. The more people see it, the more ‘legitimate’ you will appear.
License magazine’s Art of Licensing has two issues that cover the same period, one for SURTEX and one for the Licensing Expo. So and artist would have to pay for ads in two issues of License magazine to get the same exposure as one ad in Total Art Licensing. Besides the Artists’ Gallery section, Paul recommends the front and back covers and the inside front cover as other preferable locations for an ad if your budget allowed for the expense. (Please note: you might have to fight Paul for these front and back cover spots since his art often graces those spots!)
If memory serves, I believe Art of Licensing started offering a lower cost gallery type ad last year but I can’t find the info this minute – I’ve put a call in and will keep you posted.
Direct Mail
I also send out promotional postcards each fall and spring to put my art, name and information in front of people in a different way. You just never know what will catch someones attention so I feel it’s good to ‘mix it up’ a bit.
That’s our recap on advertising for now. If you want to hear Paul talk about this and many other topics including trends, submitting art, keeping your art fresh and more, be sure to check out the audio replay available at www.ArtLicensingInfo.com/audio-archives.html
Here’s to your creative success!
– Tara
P.S. If you will be exhibiting at the upcoming trade shows, don’t forget about the industry specific information available at www.ArtLicensingInfo.com/tradeshows.html
disclosure: Paul Brent and I have no vested interest in telling you about these advertising opportunities, Weebly.com or the licensing shows.
FTC Guidelines for Bloggers & Online Disclosures to Change on December 1st – Part 2: HERE’S MY PLAN
As promised and because I’m tired of formulating a plan and just want to have a plan (because I can change it later if I need to…) here is my current plan for compliance.
First let’s talk about a website that has 6 pre-defined association definitions and you can simply link to them. it is www.cmp.ly the listings are numbered between zero and five… zero being: DISCLOSURE OF MATERIAL CONNECTION I have not received any compensation for writing this content and I have no material connection to the brands, topics and/or products that are mentioned herein.
So to tell you that that is indeed my relationship with that website, I could go there and copy and paste this: DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0
The person on twitter, @cmply, who reminded me of this service, added “cmp.ly/4″ to the end of the tweet. (Yes, we are supposed to put affiliations in our 140 characters if we are using affiliate links…) Disclosure 4 is this: DISCLOSURE OF MATERIAL CONNECTION I have a direct relationship with a brand, topic or product that is mentioned herein.
So I now know that the person saying to use this service, is part of the company. I may decide to use it differently than if an unrelated 3rd party, with nothing to gain, were to have suggested it. (That again, is the point of all the hub-bub.)
This could be the answer for Twitter… I haven’t formulated a full plan for Twitter yet. However, I don’t think this is my choice for blogs. If someone is reading that doesn’t even know there could be a monetary gain from clicking a link, do I really think they are going to click a link that looks like this? => DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0
Honestly, I don’t.
So what now? How does a blogger balance the need for things ‘flowing’ and the disclosure and transparency that is being required?
When I took the Teleseminar Secrets class last year with Alex Mandossian, he was the poster child for disclosure and transparency. He would say, “If you are ok with me earning money from your purchase because I told you about it, go here. If you don’t want me to make money, go through Google… or don’t click my link.”
Pretty transparent, huh? I so respect that. I also always thought, “Why shouldn’t you earn commission, just like any traditional sales rep, if you were the first person to introduce me to this product or service?” And I knew and believed that his personal ethics were in line with mine – if he recommended something, he believed in it, period. (That’s what I do, by the way – see it under my face?)
The FTC wants us to follow Alex’s lead. But how do I do it if I’m not on the phone talking to you?
We are finally getting to the plan!
WEBSITES: As you know, I have set up a few “Ask” call websites that I design and maintain for the experts that are involved in the monthly calls. There is www.AskPaulBrent.com, www.AskJillSeale.com and now www.AskSuzanneCruise.com. These people have spent their time and shared their expertise without direct payment from me.
They are, however, affiliates. What does that mean? If an artist finds the whole ArtLicensingInfo.com family of sites through one of these calls first, then they become referrals of these experts. If the same artist later makes a purchase, the expert gets a % of the sale. This is how I can compensate them. I bet they’d do it anyway, but we are all in business so I think it’s fair to share the wealth.
Do artists know or understand that? Probably not. But now they will because on these sites I have added this disclosure in the footer… (yes it is a bit long but in the footer I figured a thorough explanation was ok.)
*Note: To comply with FTC regulations regarding affiliate relationships online, please know if you have never visited any of the “Art Licensing Info” family of sites before, Paul Brent will earn a commission if you decide to make a purchase in the future. This is our way of thanking experts for donating their time and expertise for these very valuable calls.
Site designed and maintained by Tara Reed of Tara Reed Designs Inc
BLOG POSTS
Blog posts to me, are the crux of the issue. I’m trying to keep things simple (or I’ll forget and mess up the plan) so I plan to use the old “footnote” technique from 9th grade English class. Remember when you quoted someone or used a concept that wasn’t your own, you added an asterix… * … like that. Then at the bottom of the page you put an * and what you referenced. But instead it will be the disclosure.
Here are some examples:
* If you click on the link and buy this book from Amazon, I will receive a referral commission.
* I don’t have any monetary interest in this product/service, I just really like it and want you to know about it.
* I was given this book/product for free to review.
Alyice, who posted a comment to part 1, does the following:
I usually include a small blurb that says “your purchase supports this blog” under sponsor ads or amazon affiliate books, like you see here: http://www.alyiceedrich.com/
I wonder if the FCC will make it more complicated than this.
Also a great choice. I think it works for direct purchases but I’m not sure what she does or would do for free products…
IN CONCLUSION…
Really, there is a lot of uproar and there will be some growing pains with this, but I don’t think it’s a bad thing. Are there bigger problems in the world? Yes. But does that mean people don’t have the right to understand your affiliation if you are recommending something? No.
So I plan to get in the habit of putting my little disclosure footnotes and get on with the work, information and art at hand.
I hope this has helped you sort some of this out make a plan as well. And if you are my affiliate, please come up with a plan too because I don’t want to be held responsible for your non-disclosure, deal?
Back to art!
– Tara
P.S. I think it is safe to assume that if I am telling you about my product, you know I will make money if you buy it, right? And feel free! 
FTC Guidelines for Bloggers & Online Disclosures to Change on December 1st – Part 1: HERE'S WHY
I’ve mentioned this FTC regulation change in passing and have promised to blog about it. This is such a big and intricate topic that I’ve decided to break it into two parts – Part 1 is the “WHY” and Part 2 will be the “HOW”.
I’m still working to figure it myself – what it means to me as a blogger and as a business with an affiliate program – and what I will do to stay in compliance, thereby avoiding the $11,000 fines. (Ouch! That would hurt! This is important!)
It is interesting that this issue has become a legal requirement – it is one I discussed with Andrew Darlow very early on in my online career. We talked about the need for people to know where business relationships existed and how to get that message across.
The new FTC regulations are quite the hot-bed of debate and emotion among bloggers and online business people – let me assure you. More than a few conversations swung to this at BlogWorld last month – as it directly impacts anyone with a blog. I’m sure traditional businesses are figuring it out too since many of them have affiliate programs or provide free products for review and use to more than one online resource.
Obviously, I don’t work for the FTC and did not create these regulations. I can only give you my opinions and interpretations and point you in the direction of more information, opinions and interpretations. I can, however, offer you access to the 81 page guidelines if you care to wade through the original document. I’ll start with that => CLICK HERE FOR THE FTC GUIDELINES
Now I’ll begin my opinions and interpretations…
To me, the regulations speak to ‘transparency’ – one of the buzz words of the election last year and business these days. I’m a big fan of transparency myself and don’t believe in hiding who I am, what I believe in and any relationships I might have with others.
When you watch tv and see an advertisement, you know the company created it to tell you about their product and influence you to buy it. If a celebrity happens to be in the ad, you know they are being paid to endorse the product. Everyone gets that, right?
Now let’s turn off the tv and turn on the computer. Things get a little more confusing. Say, for example, you are on CNN.com. I think the average person would know that the tv screens across the top and the “PC” and “MAC” guys talking about why a Mac is better, is an advertisement. The website is related to a tv station people know, and it looks like an ad. Right? (btw – this blog post is in no way approved or endorsed by CNN and if they ask me, I’ll take this example off, but hey, it’s free advertising for them and I don’t feel I’m doing any harm to their brand so hopefully it will be ok!)
Now let’s look at a blog. I’ll use mine as an example… because I have links titled “Product Offerings” and you know they are eBooks and products that I have created, you know they are basically my ads and that I am selling something and will receive a benefit if you purchase.
So I think the average person would still be clear about the relationship between the medium (tv, website, blog) and the ad.
Let’s go to the next level – take a “widget” ad. Again I’ll use my blog as the example. Further down on the side bar is an ad for Adobe products. But do you realize it is an ad and that if you click it, I will earn a commission? Some people do, others don’t. Put this type of banner ads on ‘resources’ pages and it can get even more fuzzy.
Now we’re digging down to the area that the FTC is most concerned about. (Again, my opinion.)
Look at blog content. I’m talking about the actual post – the words, paragraphs and text typed in an entry. I’ll use one of my blog posts as an example. I really like Alyson Stanfield’s book, “I’d Rather be in the Studio!” I have blogged about it and told you why I like it and what value I see in it for artists. The post was titled – Here is my one complaint about Alyson Stanfield’s book – “I’d rather be in the studio!” – now I’m out of excuses! I just went back and read the post again and see that no where in it, did I tell you that if you clicked the links and bought the book, I would get paid a commission. BINGO! This is what the regulation is all about.
The issue is that people who aren’t online for business, may be unduly influenced by what they read in a blog post – believing that it is an unbiased opinion or endorsement. (I think I have been in the habit of saying when I’m NOT compensated but not always that I am – I apologize if you are upset by that.) You know an advertisement when you see it and make your decision knowing they want to influence you. These new disclosures are to help people do the same thing online.
If I write about the book again, I will be required to add a disclosure saying that I receive compensation if you make a purchase. One of the tricky things is HOW to do that without ruining the flow and feel of a blog.
So why are people upset? This seems to be for the greater good, right? Well, I’m sure there are many reasons people are upset. Here are a few I have heard…
• I only recommend things I believe in so I don’t see why I have to take this extra step. I’m sure this is a true statement for many, I know it is for me, but it isn’t for everyone. Some people will recommend anything that will make them money regardless of what the product is. (Remember those people that used to roam the countryside selling snake oil? They are now online!)
• It will be a hassle to implement. Yup. I’ve been thinking about how to streamline the process so it is consistent both for me and for my readers.
• It will be a hassle as an affiliate manager. How can I be sure my affiliates comply? There seems to be some gray area about whether companies providing affiliate opportunities could be help responsible if their affiliates don’t follow the rules. I surely don’t want to be held responsible and will be communicating with my affiliate shortly!
The unspoken fear, I assume, is that disclosure will affect the bottom line. Many people make a living as bloggers. You might wonder how and why so many people put so much free information on the internet. Sometimes it is purely philanthropic. I know bloggers who refuse to become affiliates even if they recommend products, because they never want their intentions questioned, and they have adequate sources of income from other avenues.
But people have bills to pay somehow. I know I do! And many choose blogging as their source of income.
I blog because I enjoy writing, I enjoy sharing and also because it lets you get to know me and the information I have. That could lead you to buy one of my products or hire me as a coach. Purchases are what makes me able to spend time writing blog posts and doing free calls instead of painting a new collection to license. It is all a balance but at the end of the month, my bank wants me to pay the mortgage!
There are bloggers who create great content but don’t create products like I do. They rely solely on the ability to build an audience an advertiser wants to reach. They then ad paid advertisements or affiliate links to the site that can benefit their readers. They may receive some free products as well in exchange for access to their audience. Overall, it’s a great thing and a win-win. The public gets great information, often for free, and the creator (or blogger) gets to pay the bills.
That concludes my understanding of WHY these guidelines have come to pass. Stay tuned for HOW I plan to comply with them and how you can too.
In the meantime, here’s to your creative success!
– Tara
Five things I was reminded about business while handing out candy on Halloween…
Saturday, October 31st, at about 6:30 pm, like any suburban mom in a flat neighborhood with houses close together, I sat braced for the onslaught of trick-or-treaters. Would I have enough candy? How many times would the door bell ring and how long? What cute or scary characters would come to call?
We were fortunate in Portland this year – it was dry and not too cold. The kids wouldn’t freeze and the parents walking them around wouldn’t either. I wouldn’t be stuck with huge bags of candy to tempt me because of cold, wind and rain forcing kids to cut their trek short or go to the mall and get candy from store owners under the cover and heat of the building.
I think I had about 70 kids come to my door in a 2 hour period. Some in pairs and others in packs. During that 2 hours, as I am often known to do, I made a few business analogies from the experience. Here are five things that come to mind:
- First impressions matter, no matter where they are made. It was Halloween so the kids were a bit amped up. Adrenalin going from the excitement of dressing up. Perhaps some sugar starting to kick in. They may have been in costume but I must admit, I made some assumptions about who they were based on a 30 second interaction at the door. So next time you are at a networking mixer that involves alcohol, keep in mind that regardless of whether drinks are flowing, impressions are being made and keep your wits about you!
- Manners matter. I was amazed at how rude a few of the kids or groups were. Overall, they were delightful but unfortunately, a few stuck out. One little girl almost spilled my candy bowl as she semi-glared at me and announced, “Oh no. I pick MY OWN candy!” and proceeded to pull the edge of the bowl and root through while others waited behind her. Her mother beamed from the sidewalk… really? I can assure you if I were looking for someone to hire or work with, she would be at the bottom of the list.
- Courtesy is always appreciated. Now at the opposite of little Miss-No-Manners, there was a “Super-Girl” that also made quite an impression. She said “trick-or-treat” with a smile. She said “thank you” with another. In fact, she said it twice, not leaving until I stopped handing out candy to others, looked at her and said “you are welcome” before she left. She made sure I had heard her and skipped off with a smile – knowing, I am sure, that she had followed the trick-or-treat manner instructions the mother at the curb had given her before leaving the house.
Creativity is noticed. Artists often wonder (dare I say – in this economy?) if new artists have a chance licensing their work, or if things are so tight that only established artists get the deals. Both Paul Brent and I have talked about that in our “Ask” calls and both agree… if you come up with something new, creative and licensable, it will be noticed. All the kids had costumes. There were lots of scary masks and more than a few Disney princesses. But when the girl across the street showed up as a full candy vending machine, I smiled. Here is the costume that took time, thought and creativity. Loved it! Her, I’d hire!- Honesty is great too. I get bite-sized candy so I give kids two or three when they come to my door. One little girl, probably about 5 or 6, looked at me in shock and said, “Oh no! You gave me two! I only get one at a house.” She then proceeded to put a piece back and even when I told her I usually give two, she said, “No thank you, one was plenty.”
Speaking of honesty - here is an interesting situation that has happened to me on more than one occasion. It could be a case study in “Business Ethics 101″ on any college campus.
I have received royalty money (or samples) that was not mine. The check is addressed to me, the list of product is coded that it is mine, but I look and say, “I didn’t do this work.” It would be quite easy to just cash the check and think, “bonus”!
Or it could happen that you don’t review the paperwork that comes with the check closely enough to even realize there has been a mistake.
But if a mistake is made, call and tell your client. I can’t tell you the integrity and goodwill points I have earned with clients who have paid me someone else’s royalty by mistake. I also have to assume that the mistake could go the other way and hopefully I’m setting up karma that the artist that receives my money will do the right thing as well.
Who knew I would have so many thoughts go through my head that could relate to my business while handing out candy after dark. It is ‘food for thought’ that won’t add a calorie to your day, unlike all the chocolate that is calling my name from the candy bowl.
Here’s to your creative success!
– Tara
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