Scary scary words to hear from a manufacturer…
One of my clients was in Portland this week and we got together to catch up, do a little business and enjoy a great meal. We were talking about business, the art licensing industry and how everything has been changing so much in the past years.
The company owner looks at me and says, “The internet has really changed things too. We can go to Google, type in GOOD DESIGN and get tons of choices. Or we search CATS and just pick from there.”
This artist PANICKED! I said, “Are you serious? You can’t tell me that working with an artist who gets licensing, understands how to put together a collection of images and patterns to create a product line, etc. doesn’t have any value to you.”
He smiled and said, “I’m kidding. We love you.”
YES – the internet gives anyone more options and more competition. But there is no substitute for experience, dependability and an understanding of what your clients need to set you apart.
Here’s to your creative success!
– Tara Reed