It was an exciting and somewhat technically challenging call… thankfully I’ve been doing this long enough to roll with the punches without having a break down! A few artists had trouble getting on the call or got kicked out for no apparent reason… not sure what that was about but we also had 70 on the line the entire time and a random spot check revealed they had no issues. Maria says we should blame Mercury being in Retrograde so I’m going with that…
Issues or not, that was part of the business lessons learned: things don’t always go as planned, figure out how to keep moving forward. We have two new buzz phrases from tonight – “commercially viable” and “business model” – you have to get the replay if you aren’t sure what I’m talking about.
Since Maria and I have done many of these calls, the replay is available for a minimal fee of $20 through January 31, 2015.
This helps me cover some of the hard costs of these calls and allows me to give Maria some compensation for sharing her knowledge time and time again. We both appreciate everyone who buys one and are confident you will get your money’s worth in knowledge and food for thought.
What we covered on the call:
Tara did a recap of the Atlanta Gift Show and talks about what “commercially viable” art might mean…
Maria talks about looking at your art as a business and how that changes your behavior and perspective and improves your business.
Questions we discussed…
- What tips & advice can you offer regarding artists wanting to freelance and generate sales without committing to an agency?
- One artist sees art on products as quirky but does realistic and another sees art as realistic and does funky… we talk about how people are seeing what is in the market and how to find where you might fit.
- Do you put every color on a different layer in Photoshop so you can change them and how often are changes requested?
- What kind of paperwork should I be getting from my agent about royalties earned?
- How do I know when I’m getting paid unfairly, or could negotiate more if I try?
- I’m one person, any advice on handling creative development and business activities?
- New types of deals being offered are discussed – how to evaluate and why it might be happening more and more…
- What’s the best advice you can give to a newcomer to art licensing?
Some links to things we talked about…
A great post by Maria about royalties > http://mariabrophy.com/art-licensing/what-to-charge-for-art-licensing-royalties-advances-and-flat-fees.html
Here is the software I mentioned to track your royalties by client or art collection or even image > http://artlicensinginfo.com/data.html
If you are exhibiting at SURTEX or the Licensing Expo, time is running out to apply for the 4 month Art Licensing Trade Show Academy – we start on Thursday 1/29. Get the details at www.ArtLicensingAcademy.com and if it sounds good, fill out the application. I won’t be accepting any new people after the 28th so don’t delay.
She will be talking about working with family (her husband and all three of her daughters are in the business now) as well as answering your questions. So please let us know what you want to know at AskAboutArtLicensing.com
Tomorrow night is the night! Maria Brophy and I will be kicking off the 2015 Ask Calls answering questions submitted by artists. The questions are organized and we are working on our responses – so no new questions will be added at this time.
If you signed up for the call or have signed up (and not unsubscribed) for past calls, you will / should have received an email with a reminder of the call in details.
If these calls are new to you – welcome!
You can go register and get the dial in details here > http://askaboutartlicensing.com/ask-tara-reed-and-maria-brophy/
The calls are always free if you listen live. Because Maria has done several with me in the past, the replay will cost $20 through January 31st and $30 thereafter. The nominal fee helps offset the cost of the websites and help I need to pay to make these happen and I also split it with any expert who comes back more than once to generously share their knowledge. (So we appreciate your support and purchase of the few that do cost money!)
Hope you can join us – talk to you soon!
Here’s to your creative success!
– Tara Reed
Do we need another blog post about Atlanta? Not sure as there have been many but I’ll throw out a few impressions of my own as well. I feel a little late to the conversation but it’s been a juggling act in my studio – follow up from the show and enjoying my son’s last few days home before heading back to college took precedence.
Since several of the links I’m adding to this post have great discussions about traffic and trends, I’m going to go a little different route. Let’s talk about what it takes as an artist to survive going to the Atlanta Gift Show.
I say “survive” because sometimes, that’s what it felt like. I’ll be very honest and transparent – it’s a roller coaster of emotion. With so many showrooms, products to look at, elevators and escalators and walkways to navigate, it can get overwhelming. There are times when you may question your relevance – “Who is going to buy all this stuff and with all this amazing art I’m seeing, why would an art director choose mine?” Every artist may not battle these demons but I can assure you, I had enough conversations to know that I am not alone in this self-doubt creeping in and testing my resolve from time to time during this show.
There is visual overload – where you walk down a hallway, looking right, left, forward and back only to realize it was all a blur and you have to do it again. The January show is usually a great place to see new trends for color, theme or style. The consensus seems to be that there were no big stand-outs like in years past. Chalkboard look is waning, woodland creatures still seem pretty strong. Christmas is traditional, etc.
I was talking to a few art directors and agents about the quantity and quality of art coming from artists. From our end as artists, it seems crazy competitive. If you look at the number of people talking about art licensing on social media, you might reconsider even giving it a shot and go take a class in real estate or medical transcription.
Is there more competition than 5 or 10 years ago? Absolutely. The internet shines a light and awareness on what is possible, not only in art licensing but almost every other industry out there. Most feel there is enough to meet their needs – few are feeling like they can’t find what they want. But they also mention finding a lot that simply isn’t applicable or “good enough” for their products. (“Good enough” – don’t you love that one??) While I believe there is a place for everyone’s creativity, art licensing isn’t the place for everyone. As one person put it, “you and others do a great job teaching how the business works, how to put together a collection, etc. but if the art just isn’t what I need, that doesn’t matter.”
That is a great reminder that the ART – the suitability as far as theme, style, technique etc – is paramount for success in art licensing.
Another observation was that many artists are so hungry for a deal that they are all doing the same thing. Many artists showing the same style and theme – “artists need to bring their own unique spin to the market and see if it will work”. Don’t be a “me too” thinking that will get you in the door.
A few people expressed some frustration with artists not following submission guidelines or not researching the company to know if they are a potential fit. “With all the information about how to submit, when an artist emails me and says ‘I have great work, will you look at my website and let me know what you think?’ I want to pound my head against my desk.” It is OUR JOB to show them what we have that is appropriate for them, and then they might want to go to our websites.
Finally, I even heard a few horror stories of artists getting really rude via email if they felt they weren’t getting feedback quickly enough or they didn’t like the feedback. This isn’t a big industry and that is a dangerous way to burn more bridges than you realize… you would be amazed at how connected people are.
So in summary – I had my ups and downs and pangs of self-doubt that I got to work through on escalators and at night. I had some great meetings, a ton of follow up and lots of potential. But these shows are usually just that – you leave with potential and then it is your job to turn that into business. If anyone ever really feels there isn’t room for more than a handful of artists to get licensing deals, they have but to walk the Atlanta Gift Show. I think it takes an army of creative minds, factories and sales people to create the myriad of products that will be hitting stores in the coming months!
Fingers crossed the follow up is fruitful and here’s to your creative success!
– Tara Reed
Here are some other blog posts to read – a variety of perspectives, pictures and impressions from some artists and agents that I stumbled across:
Jim Marcotte of Two Town Studios > http://twotownstudios.blogspot.com/2015/01/atlanta-study-in-contrastsand-not.html
Caroline Simas > http://multipleblessings.com/atlanta-market-jan-2015/
Sagebrush Fine Art licensing > http://www.sagebrushfineart.com/blog/americasmart-2015-recap/
art licensing agency > http://artlicensing.com/content/2015-atlanta-gift-show
Our Ask Call is next week – Wednesday 1/21/15 – and we need a few days to get our ducks in a row. I have to review all the questions, decide which make the most sense for Maria & I as the answerers (is that a word?) and put them in a logical order. Then Maria and I like to marinate over them and make sure we give you our best and most thoughtful responses…
For those reasons, we need your questions about art licensing by this Thursday, 1/15/15. Please.
Don’t judge your question – just ask yourself, “What don’t I fully understand about art licensing?” then click here and submit it. Simple. Fast. Easy. (and much appreciated!)
Then mark your calendar to join us on Wednesday, January 21, 2015 at 5:30 pm Pacific / 8:30 pm Eastern and whatever that equates to where you live. (Not sure? Check out WorldTimeBuddy.com to confirm)
Here’s to your creative success!
– Tara Reed
Interested in exhibiting at SURTEX, but not sure if this is the right move for you? I will be doing a webinar with SURTEX again this Wednesday, January 15th if you want help deciding if and when you are ready to take the plunge.
Here is the official invite from the show… hope you can join us!
SURTEX would like to invite you to join us on Thursday, January 15 at 1 pm Eastern / 10 am Pacific through our interactive webinar, presented by Tara Reed, SURTEX exhibitor and founder of ArtLicensingInfo.com. Titled Ready…Set…Exhibit, this complimentary webinar will discuss SURTEX show basics along with factors to consider before exhibiting at SURTEX. Tara will cover understanding the business, making sure your art is suitable for market, budgeting, creating a successful mindset and more.
We hope you’ll join us! To register, click here.
Space is limited, please only one per company can register.
If you are making money from your art, you are running a business. As such, you should behave like a business.
- Have a separate banking account and credit card
- Look into forming an LLC or incorporating – talk to a business advisor or attorney to decide what makes the most sense financially and to protect your personal assets
- Keep track of income and expenses
These are only a few basic suggestions of course. When it comes to keeping track of expenses, you can deduct miles that you drive for your business. Miles to and from the airport for a business trip. To and from your favorite art store for supplies, etc.
Here is the new deduction rate for mileage for 2015 for those of us in the US
The Internal Revenue Service today issued the 2015 optional standard mileage rates used to calculate the deductible costs of operating an automobile for business, charitable, medical or moving purposes.
Beginning on Jan. 1, 2015, the standard mileage rates for the use of a car, van, pickup or panel truck will be:
- 57.5 cents per mile for business miles driven, up from 56 cents in 2014
- 23 cents per mile driven for medical or moving purposes, down half a cent from 2014
- 14 cents per mile driven in service of charitable organizations
The standard mileage rate for business is based on an annual study of the fixed and variable costs of operating an automobile, including depreciation, insurance, repairs, tires, maintenance, gas and oil. The rate for medical and moving purposes is based on the variable costs, such as gas and oil. The charitable rate is set by law.
Taxpayers always have the option of claiming deductions based on the actual costs of using a vehicle rather than the standard mileage rates.
A taxpayer may not use the business standard mileage rate for a vehicle after claiming accelerated depreciation, including the Section 179 expense deduction, on that vehicle. Likewise, the standard rate is not available to fleet owners (more than four vehicles used simultaneously). Details on these and other special rules are in Revenue Procedure 2010-51, the instructions to Form 1040 and various online IRS publications including Publication 17, Your Federal Income Tax.
Besides the standard mileage rates, Notice 2014-79, posted today on IRS.gov, also includes the basis reduction amounts for those choosing the business standard mileage rate, as well as the maximum standard automobile cost that may be used in computing an allowance under a fixed and variable rate plan.
In art licensing, manufacturers want to see groups, or collections, of art more than stand alone pieces.
A collection is a coordinated group of images and/or patterns that can be mixed and matched to create full product lines that sell in stores and online. Think about throwing a party – either with fine china or paper plates – would you want the same exact image on everything or a little variety to make it more interesting? Variety of course! And it’s up to the artists to provide that for the manufacturers.
Here’s a video I created to show you how to think about collections….
How an artist goes about creating these collections seem to fall into two categories – those who take a ‘fine art approach’ – creating painting that could be put in a frame and hung on the wall. The type of art that easily lends itself to gallery sales, for example. The other way is to start with icons and build to a scene or image digitally. Art can either be done by hand or completely digitally – there are both types of artists successfully licensing their work.
Artists who paint completed images use four coordinating pictures as the building blocks of a collection. For example, four different but coordinating snowman paintings would make up a winter or holiday collection. The artist could make the collection more easily applied to products by creating coordinating borders and repeat patterns, using elements from the four base images, to fill out the collection.
An alternate way of creating art collections is to start with individual icons as the building blocks. The icons can then be combined to create scenes (similar to the four painted images above), borders and repeat patterns.
Creating collections means thinking about the bits and pieces a manufacturer would need to create a product. When manufacturers see that you understand and can provide what they need, you are more likely to get an art licensing deal.
– Tara Reed
P.S. To learn more about the basics of Art Licensing and decide if it might be a fit for you and your art, I recommend you take a look at the “Beginner Basics Audio” or the eBook, “How to Get Started in Art Licensing”.
- Are you bubbling over with resolutions that this will be the year you truly live your dream?
- Do you want to uplevel your current results?
- Are you looking for information about different ways to leverage your creativity into an income?
Then the Thriving Artist Summit may be just what you are looking for, IT’S FREE and it starts Monday, January 5, 2015!
This online conference is featuring a fantastic lineup of 20+ speakers and is a not-to-be-missed free event.
Though I am not a speaker this year, I do have a special deal for you in the Summit Swag Bag. But, you have to join us to get it!
Whether you’re trying to figure out how to get started, or need some inspiration to stay motivated, this is definitely the place to be come January.
During this special community summit you will discover how to:
- • Make Your Creative Biz a Real Success
- • Build Your Brand for Your Ideal Buyers
- • Price for Real Profit and Growth
- • Increase Your Sales with Marketing, PR, and Social Media
- • Diversify into Licensing, Wholesale, and Direct-to-Consumer
- • Get Into Galleries, Shows, and Raise Project Funds
I’d love for you to experience this yourself and JOIN US FOR THIS FREE summit.
The summit will be held from January 5 – 18, 2015 and the audio replays will be available for 72 hours
Here’s to your creative success!
– Tara Reed
If you are on Facebook or Google + or both… you are probably painfully aware of the “It’s been a great year” photo montages the sites are preparing for you. They are based on photos you post and their popularity… an interesting look at what you chose to share and what was responded to.
However the Facebook version of your Year in Review might not reflect your TRUE HIGHLIGHTS of the year…
I would assume they include great memories and moments, or you wouldn’t have posted them and they wouldn’t have gotten so much attention from your network. But today I encourage you to do a little thinking about 2014 and what YOU consider your top highlights. You can divide this exercise into categories or just do a quick top 5 – either way, it will be a valuable way of acknowledging your year and help you prepare for the year ahead.
So what do YOU consider your highlights of 2014?
You don’t have to share them but I encourage you to write them down, for yourself if no one else. Here are some “Top 5″ categories to consider – choose the ones that resonate and leave the rest behind.
PERSONAL TOP 5…
- Brave things I was afraid to do but did anyway
- amazing events
- fond memories
- life changing realizations
- improved habits
BUSINESS TOP 5…
- new things I tried
- most successful projects (that can be defined however you want – money earned, publicity, personal pride of accomplishment, etc)
- experiences that helped me grow my business
- investments in myself and / or my business
- success habits that are working
Don’t let your highlights be defined by social media. YOU decide what is important, what is worth remembering, celebrating and what is worth continuing on into 2015.
Here’s to your creative success!
– Tara Reed
P.S. Here are a few of my “Business Highlights” from 2014…
- Completed an amazing coaching program that has changed me in so many ways – best investment of time and money I’ve made in a long time!
- Successful launch of the Art Licensing Academy Group coaching program – loved how it worked both for me and the artists who participated.
- Made some “brave” (for me) changes to my licensee list
- Did some out-of-the-box (again, for me) art that was well received
- Revamped the ArtLicensingInfo.com site and overall branding and focus
Since I’ve got Christmas on my mind, I thought I’d do a quick post about Christmas and art licensing.
Christmas is a HUGE spending event – from gifts to gift wrap, dishes, decorations and more. I’m not sure where I heard the statistic but I believe almost half of licensed products are for Christmas.
As you celebrate the season – Christmas, Hanukkah or other – look around you at the products on the shelves, under the tree and on the table.
Don’t just decide if they are “visually pleasing” but take a look at WHAT is on the many products from an art collection creation process.
As you gaze at gift bags, think about what designs were needed to create the bags. Repeat patterns, images, borders or icons.
If holiday dishes adorn the table, look at what is on them and how the colors, designs and images go together.
Wishing you a fabulous week of celebration – however busy or quiet your want it to be!
Here’s to your creative success!
– Tara Reed