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social networking

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Art Licensing Info Ask Call – Social Media with Michelle McCullough Replay is now available

I feel better and more informed about how to use and manage social media after our call with Michelle McCullough last night – do you?

Time management and social media used to be mutually exclusive topics but more and more, social media is one of the biggest distractions / time sucks entrepreneurs face.  We are bombarded with messages that say we HAVE to be on every social media site if we want to be successful.  But few people are talking about how to decide which sites will best fit a particular business so it feels like a lot of time and energy is wasted as people throw information willy-nelly around the net in the hopes that it works.

All of this connecting, liking, plus one-ing, pinning and more takes time.  That is time that you could be doing other things – creating art, implementing other marketing strategies or, dare I say it, relaxing and living your life.

I’m really excited that Michelle McCullough agreed to talk to us about both of these important topics and that I can offer the replay from the call for free.

I met Michelle a year ago at Tiffany Peterson’s Elevation event and also had the chance to learn from her at a more intimate business workshop. I love how she helps people create systems and figure out percentages of time they should shoot for for different tasks, based on their business.  She isn’t a one size fits all.

Michelle really knows how to manage her time! She has 2 young kids and 3 businesses.  She is the Managing Director of the website startupPrincess.com – a website that helps entrepreneurs (mostly female but men can learn a lot there too!) with every aspect of starting and running a business.  She is a speaker and coach and a wiz when it comes to marketing, social media and time management.  She also runs a promotional products company – and you all thought I did a lot!

I hired Michelle to do a marketing review of my art website and got lots of great tips and tweaks to take it to the next level.  I will warn you – she talks really fast!  I have come to look at that as an asset because we will get a ton of information from her in our hour!

When I first scheduled this call, I thought the focus would be on time management.  Then I added social media as an option… Well, since these calls are created by questions submitted by artists like you, the focus is going to be on better understanding how to productively use your TIME on social media.

free replay about social media and time management with Michelle McCullough and Tara ReedHere is what we covered on the call:

We talked about the 6 main social media platforms – Facebook, Twitter, LinkedIn, Pinterest, Instagram & Google Plus.  Who is on them, what their strengths are and why they may or may not be worth your time and energy. Michelle made some recommendations for artists who are not only interested in art licensing but also sell directly to consumers through their own or other websites like Etsy, Society6, Fine Art America, CafePress and more…
We talked about the four basic types of social media posts and how and when to use each.
We talked through some strategies for Instagram and Facebook and a bit about Google + and LinkedIn too.
We wrapped up talking about how long  you should spend on social media and how to manage it so it works for you and doesn’t control you…

If you don’t receive the email updates about the Ask Calls – which you should have received with a link to this replay if you do, register below to get your free mp3 replay.

Find Michelle online at http://michelleontheair.com/ – she has lots of free audio content.  You can get her Social Media Blueprint product for only $97 thru 9/25/14 at http://michelleontheair.com/socialmedia/- I got it! :)

Next up… I’m excited to announce that our next guest will be an attorney from the Library of Congress – Copyright Office.

Library of Congress Copyright Office talks with Tara Reed about copyright concerns of artistsThe call will be on Wednesday, November 12, 2014 but we aren’t sure of the time yet.  It will basically be whatever time they want it to be!  (The replay will be free as well so no need to worry about the time – although it is great to have all the energy of the artists who choose to listen live!)
Watch the blog and eNewsletter for updates as I have them.

How to check the apps you have given access to your Facebook account… and how to change permissions

A few weeks ago I was asking for help in qualifying to be considered for the Chase Mission Main Street Grant.  In order to vote, people had to have a Facebook account and they had to grant Chase permission to access their account.  This left many people wary and unwilling to help me out.

I totally understand that you don’t want a bunch of apps to have access to your feed and your friends… I  give very few permission myself.

However, it is possible to do so in certain situations and then go back in and adjust the permissions or delete the app altogether.  It is also a good idea to double check what apps have access to your Facebook account from time to time – you might be surprised at what you find!

I walked a few friends through the process and thought I’d do a short video to show you how to go in and clean up any permissions you are no longer wanting to grant.

Here it is – I recommend you go take a peek at your account and decide if you still want the apps on your list to be there.


Prefer a visual map instead of a video?  Here is what you do…

Facebook App Settings

Here’s to your creative success!

– Tara Reed

The Art Licensing Info Ask Call with Kathy Davis is tomorrow!

Our long-anticipated call with Kathy Davis is TOMORROW NIGHT!  Can you believe it???

Kathy Davis and Tara Reed talk about art licensingOur questions are prepared.  We are ready to go… will you be joining us?

If you have signed up for this or any past call (and not unsubscribed of course!) – you will get (or have gotten) a reminder email today with the dial in number and access code.  It is always free to listen live to any of our calls. If you have never been on a call before,

Since this is Kathy Davis’ first Art Licensing Info Ask Call, the replay will be free as well!

If you have never been on a call before, head to AskAboutArtLicensing.com/ask-kathy-davis/ to sign up to get the dial-in details.  Just put “no question” in the question space.

Hope you can join us tomrrow!

– Tara Reed

P.S.  You DON’T have to be on social media to participate and listen to these calls – all you need is a phone.  If you do enjoy Twitter and Facebook, we chat on those during the call but it is by no means necessary! :)

TWITTER:  If you are on twitter during the call, use #ask_art so we can find you.  Follow the hash tag to make new Twitter friends that are also interested in art licensing.

FACEBOOK:  I will start a conversation stream right before the call.  If you have comments or something is resonating with you, add it as a comment on the stream.  This will all be happening at www.Facebook.com/ArtLicensingInfo

“I’m not a writer so I don’t want to have a blog”

Communication I was talking with an artist who made that statement yesterday – it’s been rolling around in my head so I thought I’d share my thoughts about it with the group.

When I was first going online, I was VERY RESISTANT to doing a blog.

What I had seen as examples were extremely personal thoughts and experiences online for all to see.  It didn’t feel comfortable to me.  I thought that if I had a blog, it was a requirement to share every thought and deep dark secret with the world.  So I didn’t want to blog because I didn’t necessarily want to share at the level I was seeing others do it.  (I’m not saying that what anyone else does on their blog is wrong – just not necessarily what I would choose)

The artist I talked with yesterday thought you had to be “a writer” to do a blog so she didn’t want to because she didn’t enjoy writing and/or didn’t think she was that great at it.

It led me to wonder what other impressions or beliefs people have about blogging that may be holding them back…

What I eventually decided for myself and shared with the artist was this: You make the rules for your blog.  You decide what you do and don’t want to share about yourself, your family and your life – while still staying authentic to who you are of course.  Blogs also don’t require journalism skills – it’s basically having a conversation in print.

I used Maria Brophy and I as examples of different blogging styles.  My blogs are usually MUCH shorter than hers and like this one, pretty “chatty”.  I write what I’m thinking like I am writing to a friend.  There is still information that you can use and things to think about, but in smaller chunks. :)  Maria writes amazing posts!  They feel more like journalism to me than any of my posts do.  She has done her research, probably created an outline and  more. (Maria’s blog is at MariaBrophy.com)

So again – you make the rules when you create a blog.

You decide how often you post.

You decide what you do and don’t want to share.

You decide how and how much you want to write.

The purpose of a blog is to help people get to know you and to help search engines find you so real, live people can too!

Search engines like websites that regularly add new information.  If you have a great site and let it be, you won’t get the same ranking as if you have an OK site but regularly update it with new information.  You can learn more about SEO (search engine optimization – aka “how to be found in a google/bing or yahoo search”) in Daniel Tardent’s eBook – SEO for Artists.  We did an Ask Call together that is free to download and listen to as well – go to www.AskAboutSEOforArtists.com to sign up for your free copy if you haven’t listened to it before.

Here’s to your creative success!

– Tara Reed

new from LinkedIn – porfolio displays

I just got an email about a new feature coming to LinkedIn – by the landing page it looks like it isn’t available for every member yet but I’m not sure…

In their words…


Don’t just say it. Display it.

Now you can add your work to your profile. Showcase everything from portfolio pieces to presentations to videos.

This looks like it will be a great new feature for artists!
LInkedIn Portfolio
Here is the link to see a little bit of what is to come >> http://www.linkedin.com/portfolio

I will definitely be checking this out when I finish up this deadline… has anyone tried it?  If so – share your thoughts and experience!

Here’s to your creative success -
Tara Reed

Merry Christmas!

Santa Hat GirlWishing you a very, Merry Christmas and an Artistic New Year!

That’s it for now – go be with your loved ones!

– Tara Reed

Instagram changes it’s mind – WON’T be selling your photos after all

Here is a link to the latest update on the Instagram debacle – read the post from cNet.  I do believe the very quick and public outcry over this on social media had an impact…

In a tweet from Attorney Kyle-Beth Hilfer she said “Instagram backs down. But their intent is clear and users should watch closely to stay in control.” – great advice!

Here’s to your creative success and attention to terms of use!

– Tara Reed

Do you use Instagram? MAJOR policy changes you should be aware of…

I haven’t jumped on the Instagram bandwagon and today I’m pretty glad…

Here is an excerpt from article by cNet, discussing the policy change that will go into effect on January 16, 2013:


Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry.

The new intellectual property policy, which takes effect on January 16, 2013, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.


I HIGHLY recommend you read the whole article, do your research and decide if this is where you want to show your art and photography.

Maintaining copyright control of our work is key to building a successful art licensing business so it is vital to stay up to date on what using a website or social media site can do to your most vital business asset!

Here’s to your creative success!

– Tara Reed

P.S.  Thanks Libby Unwin of Just a Trace  Stencils for letting me know about this so I can help spread the word!

Pinterest ponderings… what are your thoughts?

Well, It’s been a few weeks since I joined Pinterest after being inspired to action by Kathy Alpert and her take on the site. (read the post: Pintriguing Possibilities)

Here is what I’ve done and the many, many questions I have about Pinterest.

It doesn’t feel as user friendly as I expected… I don’t feel like I can easily see what the people I follow are pinning… it feels random which is a bit frustrating.  Does this get better with time or do others feel this way too?

I’ve pinned 124 things on 16 boards.

I’ve changed the names of each board at least once and I’m not sure I’m done yet… I’m also not sure how important the name of a board is… does it affect SEO? Others finding your pins?

I’m following 143 people – a few of whom I don’t recall saying I wanted to follow at all.  A few men, in particular, who pin lots of men’s fashion – really not my thing.  Leads me to wonder if Pinterest assigns people in addition to us choosing who to follow…

On that subject – if I search a category do I only get to see pins by those I am following?  So many questions…

I’ve found some cool inspiration and ideas for my house, yard and holiday gifts.  I found this foot scrub recipe that I just made yesterday and have yet to try – if I like it, lots of friends and family will have soft feet after the holidays! :)

Just before I joined and did the post about Pinterest, I mentioned it on the Art Licensing Info Facebook page.  Artist Erin Sparler told me about her blog post – THE BEGINNING OF THE END FOR PINTEREST?  Apparently in the beginning of Pinterest, you weren’t allowed to use it for self-promotion.  Now that you can, she is finding it becoming a bit too commercial – people using it to drive traffic to websites to sell things, etc. and she thinks it is de-valuing the site.  What do you think?  Should we, or others, be allowed to use Pinterest to raise awareness of our art, products, services etc or should it just be a visual board that has no marketing implications?

In summary – at this point, I find Pinterest interesting.  And confusing.

If you have experiences and examples of how you have used Pinterest to help with your business, I’d love to hear and post them.  Any other thoughts also welcome!

Here’s to your creative success!

– Tara Reed
P.S.  Find me on Pinterest: ArtistTaraReed

P.P.S.  Find Kathy Alpert: PostMarkPress

How to Backup your Facebook Data (in case – gasp! – you are ever hacked!)

The other day I opened a different web browser than normal. (Clicked the wrong button – I think it was the universe’s way of saying “hey, something needs your attention!”)  When I went to Facebook I was greeted with a message that said something to this effect:

“An unknown device has tried to access your account” and I believe a message to change my password.

I entered my password and it showed that someone from Japan had tried to hack my Facebook. (As I type I’m feeling a bit of a conspiracy theory coming on – what if it was a fake page trying to get my new password – off to change it again!)

Anyway – the whole thought of someone getting into my Facebook and taking everything down, etc. made me really stop and think about what the implications would be.  I’m on Facebook every day – for personal interaction as well as business.  This would be sad and bad to lose my content!

I quickly learned how to archive my Facebook data and wanted to share it “with the group”.

First, there is a pretty easy process to get an archive of your personal Facebook account right in Facebook itself.

Here is what you do:

1.  Login to Facebook.

2.  Click on the arrow in the upper right to open the drop down menu.

3.  Choose Account Settings.

4.  Now you will be on the General Settings page.  At the bottom of the list is a link that says Download a copy of your Facebook data.  (I will now set a reminder in my calendar to do this weekly.)

5. From there you will go through a series of screens and Facebook will prepare your archive and email you when it’s ready.  (It took about half hour or so if memory serves…)

6.  When you get the email, you can go download your archive. They warn you not to share it with others, etc. to protect your data.  I’ll be storing mine on external hard drives.  Here’s what the email looks like.

Not too hard to do and my personal Facebook info is safe and sound… well, at least I have it in case someone tries to mess with my account!

But what do you do if you have a Facebook page?

At this point, Facebook itself offers no options for archiving that data offsite and if you are using a page for your business, it’s more important to your livelihood than your personal page.

Answer: Backupify

Open an account at Backupify.com and you can not only back up all your Facebook profiles and pages, but also Twitter, Google Apps, Flikr and more.  After I did the archive through Facebook I went and checked that my settings were current and Backupify was working.

Here are the personal services you can backup as of October 2012:

 

So… I will write no more because I want you to leave this page, do not pick up your paint brushes but rather make sure you are protecting your social media content to the best of your ability!

Here’s to your creative success –

Tara Reed

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