social networking

Twittering Leads to a Fun Tour of KATU with a Blog Reader!

How cool is that? Many people who don’t get or don’t like twitter love to use the excuse, “I just don’t care what you had for breakfast.”  (I’ll blog more about that later!)  They might also say they don’t care what I watch on TV on Sunday night…

But guess what? My tweeting about it led to a blog reader (Susan E) who happens to work at KATU in Portland to email me and ask if I’d like a Brothers & Sisters poster. Well sure!  Why not!

Susan was also nice enough to give me, my son & my BF Craig a personal tour of the tv station.  I’ve never seen a tv station the way I saw it with Susan!  What a great learning opportunity for my 16 year old as well – who decided that none of the jobs he saw looked like good possibilities for his future – so maybe we are narrowing in on a career… or at least checking a few possiblities off the list!

My point in two-fold:

1. You don’t have to Twitter if you don’t like it but you just never know where a random comment could get you! and

2. THANK YOU SUSAN!  You were a wonderful tour guide and the gesture was much appreciated.

NOW… where am I going to put my poster????

– Tara Reed

follow me on Twitter.com/ArtistTaraReed

Put in "Twitter Time Out" for Excessive Tweeting! Really!

Oh yeah!  This is a badge of honor if ever I created one myself.  Let me explain…

I’m a bit chatty… I was never the girl to get in trouble for talking in class, oh no!  I was a very well-behaved student. This is the first time that I can remember getting “in trouble” – we’ll call it “Twitter Trouble” for ‘talking’.

It was “The Big Call” with Alex Mandossian and the pre-kick-off party of sorts for the 2009-2010 Teleseminar Secrets season.  Last year was the first time I took the class and it has changed my business.  (go to TaraRecommendsAlex.com here for those details)

What was so cool was that not only did I learn all these amazing skills for my business, but I could interact and ‘meet’ other students on Twitter as long as I used the #tss hash tag. (That’s how I could find them.)

Well on December 3rd, I was having a great time talking to everyone!  Such a great time apparently, that I was told I was shut down for “Excessive Tweeting” and to “check back in a few hours”.  HUH? Sounds like social discrimination!  Just because I’m a fast tweeter with a circle of friends I’m done!

At first, it was quite stressful.  But I had an alternate account – as @MarianSparks said, “no one puts baby in a corner!” and Twitter can try and put me in time out but it wasn’t going to stick! :)

Now I’m so enjoying sharing the story!  I’m beaming with pride!  This is fabulous!  I think one other person got put in time out too – I’ll have to confirm that with @NewThoughts.

I decided to make a badge, start a club and revel in my ability to out-tweet Twitter. (the rule, it seems, is no more than 150 tweets an hour…)

Feel free to DM me on Twitter if you ever get put in “Twitter Time Out” – you can put the badge on your website or blog and if you ask nice, I’ll send you a button. I’ll also put you on the list of club members.

Here’s to connecting and turning lemons into lemonade! (The lemon being “Twitter Time Out” and lemonade being my “club”)

@ArtistTaraReed


EXCESSIVE TWEET CLUB ROSTER

@ArtistTaraReed (founding member)
@NewThoughts
@KimBeasley

And here’s a video of my dad’s reaction to my mischief…


Multi-Tasking Social Media just got a little easier…

As you know, I’m a BIG FAN of Twitter.  But when Twitter first started connecting with Facebook, it put all your tweets and updates on Facebook and frankly, that is just too much info for the Facebook crowd!

So when LinkedIn said you could now add your Twitter account, my initial reaction was “I tweet too much to do that” and ignored the whole thing.  But I got this email the other day and now I get it!


We’re delighted to announce that LinkedIn now works with Twitter. Try these new features on for size:

Make your Twitter account visible on your profile
Use #in or #li to share posts from Twitter to your LinkedIn status
Add the Tweets app to share your Twitter activity on your profile
Get Started
One more thing: Be sure to follow @linkedin to hear about new features, advanced tips, and more.

Best Regards,
The LinkedIn Team


Oh! So ALL my Twitter tweets won’t show up on LinkedIn, just the ones I add #in to… got it.  This is good!  This will save me time!

And I’m guessing Facebook now has the same deal… that’s probably why I sometimes see #fb on people’s tweets… I need to go investigate that because when you can save time and multi-task some of your social media efforts, you have more time to paint, create and prosper!

Here’s to your creative success!

– Tara

Branding on the brain…

Apparently “Branding” is on a lot of minds lately. I posted about it last week and started a great discussion on LinkedIn.  (You do know there is an “Art of Licensing” group on LinkedIn, right?  It is very thought provoking at times!)

Paul Brent just told me he wants to focus on Branding on his next “Ask Paul Brent” call… date to be determined so stay tuned…

And my friend Barbara Rozgonyi, a Social Media guru if ever I met one, just did a great blog post called “10 Branding Methods – Butterflies and Rainbows Optional”.

What I love about her post is that it is short, sweet and skimable.  I can look at it quickly, get ideas and go implement.  It’s like information for hummingbirds – I can flit in, get what I need and fly off.  Perfect!

From identity design to personality to virtual and word of mouth – she boils branding down to some thought provoking questions and do-able action items.

So, without further a-do – GO READ THE POST ABOUT BRANDING.

Here’s to your creative and well branded success!

– Tara

P.S.  Barbara is yet another fabulous benefit of taking the Teleseminar Secrets class last year.  If you want to learn more about it and why I feel it was such a great investment, click here to go to my affiliate page…

How can artists get "the new word of mouth" working for us?

How do you get the word out? Does ‘word of mouth’ work for artists interested in licensing? What collection of things can we do to increase our visibility – both to the end consumer and to our first customer – the manufacturer?

I just read an interesting article by Steve Strauss – a very savvy small business guru I happened to meet through my boyfriend Craig. (Someone recently asked how he was since I hadn’t mentioned him in a while – he’s great in case you were wondering as well!)

Steve just began writing for AOL Small Business and his latest article is titled, “The New Word of Mouth”.  I recommend you read it.  Not only does he give interesting statistics about different types of media and the time it took them to reach the eyes of 50 million users… but he gives a list of hows & whys to do blogs, eNewsletters, social media and more.

I find it interesting and helpful to my business to step outside of the art box and learn about how and why other industries are implementing marketing strategies.  Then I sit back and ask myself, “Now how can I use this in my business?”

As you know, I’m a big advocate of social media.  Twitter and Facebook being my favorites, LinkedIn I’m still working on. (Time! I need more time!)  Social media is a piece of word of mouth.

This blog is a word of mouth tool.  So is my personal art blog. The  websites.  Videos.

While sometimes you might (or someone around you might) question how writing a blog post about decorating liquid soap with rubber stamps will further my business efforts, I believe every little bit helps.

I have heard artists say manufacturers found them through a Google search and their blog postings.  Magazine editors have requested the ability to reprint blog post ‘how-tos’ in their magazines.  Plus if end users begin to enjoy your digital content, they just might notice your products in the stores too and want to buy them because they feel connected.

So this post isn’t a definitive answer to the question, but more of a launching pad to get you thinking and deciding for yourself.  What are you or could you be doing to make the word of mouth about you and your business just a little bit louder?

Here’s to your creative success!

– Tara

BlogWorld Keynote: The New Celebrity. What we can learn for our own social media interactions

The official BlogWorld Description:

The Reawakening of Artistry: Using New Media to Make Consumer Media Significant – Again

With the avid consumer migration away from traditional distribution channels and mechanisms for the support of artistry, how can established and emerging artists reconnect with fans to not only sell and promote their work, but also shift participation from fandom to community. Join Brian Solis with special celebrity guests, Soleil Moon Frye, Jermaine Dupree and Anthony Edwards as they explore how new media tools and communities are ushering in a renaissance for traditional media while also inspiring its evolution into new formats and distribution platforms and channels while enhancing relationships between artists and fans.

The panel included: (the links are to their twitter accounts)

Brian Solis, Anthony Edwards, Jermaine Dupri, Soleil Moon Frye

My take-aways:

OK, here we go again.  Welcome to my brain. :)   I’m just going to let what I remember about the session flow…

First of all, it was a great panel of articulate, engaged celebrites from TV, music and film.  Brian Solis was a fantastic moderator and started the discussion saying that when celebrities first got on social media it was very inauthentic – assistants were in charge and they were all branding and commercial messages. But there is a shift and the point of the panel was to talk about that shift and how celebrities can and do use social media.

Some points that stuck with me:

Do your own social media – don’t outsource it because people can tell.

Don’t talk about using the restroom but let people get to know you.

Keep the “We” in Social web and not just the “Me” in Social Media.

You make the rules in how you interact with others in Social Media.  Yes, there is freedom of expression but if it is your blog, Twitter or Facebook, you decide who gets to say what.  Don’t take abuse.

Be kind and remember that even though you might be interacting with your thumbs, act as if you are face-to-face – keep respect in your interactions always.

Social Media is about sharing and connecting in real time.  Put yourself out there in a way that makes you comfortable.

Social Media has eliminated the need for a lot of middle-men – market research on fan base, etc. can be done by you, online.

Your message is instant and worldwide.  The internet is shrinking the world and helping people connect like never before.

So what do I take away from all this, for use by me, personally? A non-celebrity but artist looking to connect with my consumers?

Let others get to know me without giving out information that I think is too personal. It is ok to put boundaries around how you relate.

Don’t be afraid to be myself. Some might not like it but they won’t be my consumers, friends and fans anyway and that’s ok.

Help and connect with others. Social Media will work best when it is a two-way street – you can’t just throw your own stuff out there and expect to get anywhere.  Share. Help. Relate. Talk.

I make the rules. You can play the “Social Media Game” anyway you want so don’t let others tell you how it has to be done.  I was once told I HAD to have separate twitter accounts for business and personal.  I always disagreed and never did it.  By my rules, it is about letting people know me and I am a combination of life, fun, work and sharing.

Attending BlogWorld has been a great way to step outside of the ‘artist’ box and see what is going on in a lot of different industries.  I’m sure I’ll be processing everything for quite some time.

Would love to hear your thoughts on all this. (Oh yeah… one person said our blogs are only as relevant as our comments – hope not!  I think I get more email feedback than blog comments so my rules say – it’s still ok.  I believe I help people – even if sometimes that is only me by processing things in print!)

Weighing in on Social Media…

Earlier this week I was interviewed for a magazine article about small businesses using Social Media to grow their business.  It won’t be a long article but I’m quite excited!  (Press!  Always a good thing!)

Anyway, I thought I’d blog about my thoughts on Social Media while some of them are fresh in my mind.

Before June 2008 (when I took the class about internet marketing) I was rather blog and social media resistant.  The blogs I had seen shared some pretty personal information (in my opinion) and I didn’t want to do that.  The circumstances of my son’s conception, inner thoughts on ex-husbands, spats with friends… I didn’t see how that would help me or my business without turning me into another “tabloid Tara Reed”.

But in the class they talked about how it all helps and reminded me of a very important point – I’m the one with the keyboard.  If information goes out on cyber-space (at least on my websites, blogs or other social media) it’s because I chose to type it.  I share what I want to share and keep private what I think should be private.

Sigh of relief.  Duh.  Makes sense.

So I chose to climb out of my comfort zone and give it a shot.  I signed up for Twitter not really knowing WHO I would talk to or WHAT I would say, only that I’d try it.  Ditto Facebook, LinkedIn and MySpace.

Fast forward to October 2009 and now I’m hooked.  I also have some opinions about how and why to use Social Media.  I’ll share my thoughts and maybe they will help you get some clarity if you are hesitant like I was or some more ideas if you are already here.

Why I Joined Social Media Sites

I joined because someone said I should.   I joined to see what I could do in the internet marketing space. Connect with artists and share my experience in the art licensing industry.

I have connected with some amazing people.  Built a community of artists and non-artists I never would have gotten to know, albeit ‘cyberly’ and not in person in most cases.  Although I’ve met more than a few locally because of the internet as well.

How I See Social Media Helping My Business

Connections.  Relationships.  That is what business, friendships and community is about.  “Social Media” is just a way for technology to get involved.

Social Media has helped me spread the word about my products, Ask calls, coaching and more for artists wanting to learn about licensing.  It has helped my affiliates spread the word as well so I can ‘share the wealth’ with others.  (I do love paying affiliate commissions each month – truly!)

Social Media has given me a sense of belonging.  I have never worked in an office.  I’ve been a sales person in charge of an entire state and working from home.  I’ve been a stay-at-home mom… again, at home.  Now I’m an artist and business owner… guess where I work?  Yup.  Studio in my home.  I find Twitter to be like a virtual office.  If I need to connect with humans I have but to go online and chat with people in the virtual cubicles around me.  Awesome!

A little more detail about my feelings on each platform

Twitter – LOVE IT! Since June 2008 I’ve tweeted over 6,600 times  I have nearly 2,500 followers. I’ve made friends on Twitter.  Last winter when I took the Teleseminar Secrets class I connected with people on Twitter while listening to the calls.  When I went to the “reunion” in March I felt like I was at a high school reunion.  Even though I never met these people before you can really get to know them online.  Of course some were a little different than I expected but many were not.  How much fun is that?

Twitter has been a great resource for me to get answers to questions.  I have thrown out questions about software, resources, even “anyone know what font this is?” and 9 times out of 10 get help.  Of course you can’t join and have that work on day 1.  You have to build the connections first – hmm… kind of like in real life.  The friendly, social and helpful people often have a better network to turn to than those who don’t talk to anyone, right?  Same thing applies online.

Facebook – also LOVE IT. Facebook is a great mix of everything.  From the ability to connect with high school friends you’d never see without it to creating business fan pages to connect with your end user, Facebook has a bit of everything.

Now I may ruffle a few feathers with this next statement but I don’t believe in having your Twitter stream on Facebook.  Unless of course, you are rarely on Twitter and therefore missing out on its true potential.  You see, in my view, there is a different expectation on Facebook.  I can’t tell you how many people will complain about their friends who “just say such random stuff I could care less about and fill my feed!”  I reply, “I bet they twitter”. Twitter is about streaming – like texting.  Facebook is more of billboard – here’s my deal for now.  Of course there are comments and interaction but it’s different.  I tweet way to much to stream it on Facebook.

LinkedIn – still learning it. I haven’t figured out how to use LinkedIn as effectively as Twitter and Facebook.  I have connected with some people I used to work with when I was selling college textbooks – that was awesome!  I have made some connections for my current business too.  But I haven’t quite got my finger on how to really tap into it – stay tuned for an update when I do.

MySpace – sorry, I was over it pretty quickly. Once I started getting multiple emails from widowers and men who thought I had great eyes, was pretty and wished they lived in Portland, I got a creepy feeling.  It felt way too much like Match.com which I was thankful for for a while but am happy to not need now!  I think MySpace is for the younger crowd and have decided it isn’t a good fit for me.

Well this little ‘weighing in’ is getting a bit lengthy so I’ll stop there and do some more in-depth posts soon with more detail.  The article will be in the November issue of the Oregon Business Magazine - can’t wait to see what it has to say!  (of course my blog post is already double the article word count and I won’t be the only one offering opinions… that’s what I love about a blog.  I can be chatty when the mood strikes!)

Here’s to getting and staying connected!

– Tara

Facebook: how and why to consider registering user names and creating business fan pages

I’ve talked about this before… back in June when they launched the ability to register a username.  Let’s review:

(excerpt from the June 23rd post…)

Last week Facebook made it easier for people to share their Facebook pages… assuming you grab your name!

Having the joy of sharing a name with an actress presents some issues for me… I can’t get www.TaraReed.com so I had to go with TaraReedDesigns.com.  And forget getting my name on Twitter or Facebook either.  So I’ve become “ArtistTaraReed” and am using that consistently across social media platforms.  I’m now quite happy with it since it makes it quite obvious what I do!

Before the change, this is what people had to type in or link from to find me on Facebook:

http://profile.to/artisttarareed/

http://apps.facebook.com/webaddress/artisttarareed

(end of the June 23rd excerpt)

Way back in June, which is like the 80′s in ‘internet time’, you could do this for yourself.  That was all I had and all I really cared about at the time. (you know, back in the 80′s)

But NOW I’m getting on board with ‘fan pages’. Continuing my ‘separation of church and state’ (you might recall I now have a separate YouTube channel just for Art Licensing Info)

I decided to set up two:  one for Art Licensing Info (this may replace the ning forum… or not replace it but I might HIGHLY recommend everyone go over there… more on that in another post) and one for fans of my art (Tara Reed Designs.)

But there is a catch to registering a username with Facebook – you have to have at least 25 fans before they let you do it.

So here is what you need to do, as best as I can remember.

Creating a “Fan Page” is just like creating your own page. But you create it for your business.  (And you have to have a personal page to get a fan page – login information is the same.) Go to:

http://www.facebook.com/advertising/?pages

(don’t worry – they won’t ask you to open your wallet unless you want to do those little ads down the right hand side of Facebook when you are logged in.)

Click on the Green “Create a Page” button in the upper right. You might want to read through the ‘how-to’ as well.  Maybe even bookmark it.

Set up the basics. The “Who”, “What” and “Why”. Make sure you become a fan of your page so it can be found.

Add a link on your personal page. I understand that business pages are a way of letting people know about your business without being your personal ‘friend’ on Facebook, but two things may be true.  First, you may already have a cloudy line and have lots of business people as friends.  Second, some of your friends (or their friends) may also be interested in your business.  So I say, make sure there is somewhere for anyone on your personal page to know about your business page.

To do this, I added links in the “info” box below my photo and all the “contact”, “message”, and “poke” me links.  Since your link will have both words and lots of numbers until you can register a better looking username, I put the long url in at http://www.tinyurl.com to create a shortcut.

Now go find some fans.  At least 25 to be exact.  That is the first magic number because then you can grab the special url.

I found that the ‘ethical bribe’ method got me to 25 fans in 6 hours.  (If you missed it, sorry! Maybe next time.)  I gave a discount coupon and artists came running.  I advertised it on Facebook (of course) and Twitter (again, of course).

Once I had collected my fans and sent out my coupon codes, it was time to register the name. Go to:

http://www.facebook.com/username/

If you already registered your personal name like I did back in June, the screen will look like mine above and say “Your user name has been set”.  If not, that is where you can start.

But now that I had my 25 business and art fans, I clicked on the “Set a user name for your pages”.  The drop down showed me the pages I owned and if I had the requisite 25, I could pick a name, say I was sure it was the name I wanted (you can’t change them later) and I was all set!

That’s it.  Now I just need to add the parts and pieces I want to the pages.  I’ve already linked the associated blogs.  (I’ll blog about how to do that another day. One thing at a time.)

SO… if you are reading this blog, you just might be interested in becoming a fan here:

www.Facebook.com/ArtLicensingInfo

If you are a fan of my art and want to know what I’m up to on that side of things, I’m at:

www.Facebook.com/TaraReedDesigns.com

I hope this helps!  Here’s to your creative success and your successful navigation of pages and name registration on Facebook.

– Tara

Have you grabbed your Facebook name?

Last week Facebook made it easier for people to share their Facebook pages… assuming you grab your name!

Having the joy of sharing a name with an actress presents some issues for me… I can’t get www.TaraReed.com so I had to go with TaraReedDesigns.com.  And forget getting my name on Twitter or Facebook either.  So I’ve become “ArtistTaraReed” and am using that consistently across social media platforms.  I’m now quite happy with it since it makes it quite obvious what I do!

Before the change, this is what people had to type in or link from to find me on Facebook:

http://profile.to/artisttarareed/

http://apps.facebook.com/webaddress/artisttarareed

But “profile.to/” doesn’t really mean anything if you don’t know it goes to Facebook.  So now I am the proud owner of:

http://www.facebook.com/artisttarareed

Obvious where it is going and who you will find (me) – cool!

But why is this important and worth the 2-5 minutes it takes to setup?

Having consistency with your name and being on multiple web pages will help you come up higher in a Google search.   It will also help with your branding and visibility.

So what are you waiting for?  Go grab your Facebook real estate right now!

Tara

PS – Here is the page people find (slightly squished) when they go to my new url…

picture-2

How Accountability Can Help Your Bottom Line…

I just finished a little experiment. I didn’t even start it intentionally, it just sort of “twitted” out of me. Here’s what happened.

I looked at my calendar.  Eek!  In 3 weeks I will be IN the Jacob Javitz Convention Center in booth #613 hopefully talking to lots of current and potential licensees.

I thought to myself, I haven’t reached some people I want to connect with, I should get back on the phone. Goal #1: set some appointments.  Goal #2: Have them hear my voice and remind them that I will be at the show. (booth #613!)    Some people choose not to make appointments and that is ok, but reminding them to look for you is always a good idea.

Then I went on Twitter and said this:picture-9Now that is putting it out there!  HAVE to do it if you put it out there for all to see, right?

Well about 1/2 hour passes and it’s now 12:30 pm and my stomach starts rumbling… but I can’t eat!  I’ve gotten 7 voicemails and only 3 live people.  (We decided receptionists didn’t count.)  Keep dialing…

It took me an hour and 9 voicemails before I got to 5 live people.  (That’s actually pretty fast – I’m happy!)  I have 1 new appointment, 3 people will be stopping by because they are “roaming free” and 1 won’t be going at all.  I also got some good industry information and furthered my relationship with all 5 people.  Not bad for an hours work.

But the points I really want to make are these:

  1. If you tell someone you are going to do something and they cheer you on and hold you accountable, you are more likely to do it.  (And not give up so you can eat.)
  2. I don’t just tell people to do things, I actually do them myself, which is why I know that what I teach works.
  3. Setting smaller, achievable goals gets you farther than HUGE, crazy looking ones.  I have an overall goal of having X number of appointments at the show, but on a daily basis, it may be, “talk to 3 people”.  Create 1 repeat pattern.  “Chunk” your goals into doable pieces and you will be less overwhelmed and more productive.

And the BOTTOM LINE is, if you do the work, make the calls and nurture your connections, the bottom line of your business is going to reflect your hard work.

That’s all I’ve got – now off to find some lunch!

~ Tara

P.S. If you are an artist wanting to learn more about HOW to get your art out there and earn income with licensing, be sure to see the eBooks, calls and teleseminars available at www.ArtLicensingInfo.com

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