Ask Michelle McCullough about social media and time management - free call 9/17/14

What do you see?

Quote - What you see

Personally, I think both what you look at  as well as what you see are crucial…

What you focus on AND how you interpret it – or what you see – will have a big impact on your life and your business.

Some food for thought… for the rest of the day I invite you to be aware of what you are looking at / focusing on and how you “see” it.  Is there another way that would make your life easier, happier, more peaceful?  Does one view make you anxious and another make you hopeful?

Shift your focus to improve your life.

Here’s to your creative success!

– Tara Reed

 

Social Media and Time Management – what questions do you have?

Michelle McCulloughOur next Ask Call expert is brand new to the Art Licensing Info team –  Michelle McCullough.  I was first introduced to Michelle at Tiffany Peterson’s Elevation event last Sept (want to come this year? More details further down…)

Michelle talked about social media and more specifically, how to manage your TIME on social media so you still get other things done.  Genius!

Later she was a guest speaker at one of the Inner Circle meetings I attended (a 6 month program I participated in – again, with the amazing Tiffany Peterson).  This time we talked about marketing AND social media.  And a little bit about Time Management.  I knew I had to share her with you!

I hired Michelle to do a marketing review of my TaraReedDesigns.com website and was thrilled with some of the tweaks she suggested.  There were a lot of “Why didn’t I think of that?” thoughts going through my head as I furiously wrote down all the ideas she had that I later implemented.

Basically – I’m a Michelle McCullough fan.

Michelle will be joining me on the September 17, 2014 Art Licensing Info Ask Call.

We need you to start submitting questions about time management and social media as soon as they come to mind.  In fact, why don’t you do it right here, right now??

More about Michelle McCullough:

Michelle is the author of The Time Blueprint for Entrepreneurs (affiliate link) Michelle will share her years of experience in helping entrepreneurs make the best use of their time.

She is also a co-founder of www.StartUpPrincess.com -a website dedicated to helping women grow businesses.  (And they have helped men too – in spite of the website name!)

Other places to learn more about and connect with Michelle McCullough:

www.SpeakMichelle.com

www.facebook.com/SpeakMichelle

I’m looking forward to the call – mark your calendar for 9/17/14 so you don’t miss it!

Here’s to your creative success!

– Tara Reed

P.S.  Want to join me at the Elevation event in Salt Lake City, Utah – Sept 11-13, 2014?  It’s only $197 for 2 1/2 days and you will leave a changed (for the better!) person.  Learn all about it at Elevation2014.com (affiliate link) If you decide to come, let me know – I’ll be there!

Tiffany Peterson's Elevation 2014 event

Artist Think Blog

Recently I was interviewed by Carrie Brummer for her blog – Artist Think.  Well, she was actually quite patient since she reached out to be just before SURTEX and I asked for a few months to focus and recover. (Apparently I’m getting a little better at saying no and not over-extending myself – yeah!)

Anyway – my interview went up on her  blog last Friday.  Some of the information you may know and some may be new.  One thing I find interesting about doing interviews – both live and written – is that different things will flow out based on the questions, where my head is at the moment, and more.  So reading one interview on a topic by a person doesn’t mean you’ve heard it all.  There are always new tidbits and insights that come to light…

If you want to read the interview – you can find it here > Creative Spirit Tara Reed

I recommend you wander around the site as well.  Sometimes I get so busy working that I don’t spend as much time or attention as would do me good getting inspired on other blogs.  Carrie has a great mix of artist interviews and posts on topics like “Habits of Creative Risktakers” and “Ever Changing Comfort Zones”.

There are so many amazing resources on the internet these days!  But be sure to strive for balance in all things – don’t avoid the WORK by reading and getting inspired.

You need both inspiration and action to make your dreams a reality!

Here’s to your creative success!

– Tara Reed

Last days to get in on the free Art Licensing Info Staycation 2014!

art licensing info staycation

I’m not kidding… registration closes on Sunday, August 3rd and the Staycation begins Monday morning! So if you haven’t registered yet, do it now!

Are you stuck at home for the rest of the summer? Worried you are also stuck in a creative rut? Never fear – the art licensing “Staycation” is here!

Use the last weeks of summer to jumpstart your understanding of art licensing and start taking ACTION!

This FREE, four week audio program by Tara Reed is available for a limited time so sign up today. The series is delivered each Monday morning of August – something GOOD to look forward to on a Monday!

During the four weeks you will learn:

  1. The basics of art licensing
  2. How to “package” your art to appeal to licensees (the manufacturers and retailers who license art)
  3. How your beliefs and mindsets can support or sabotage your success
  4. Tips to let the right people know that you have art for licensing

You will be brimming with new ideas, insights and most importantly – ACTIONS – that will help you step it up a notch!

Week 1: What does art licensing really mean anyway?
Week 2: How do I make my art as irresistible as flowers to a bee?
Week 3: What’s my mind got to do with all of this?
Week 4: How to get your art in front of the right people – likes on Facebook does not a business make -
you need deals and money!

You saw that it’s FREE right? But registration closes Sunday, August 3rd so if you snooze, you lose!  Sign up below to get your first installment on Monday, August 4th!

Registration is now closed.

 

Where to go for help with art licensing contracts

Contracts – the back bone of an art licensing business.  If you understand the implications of how the contracts are written and are able to negotiate a win-win deal, you can do well.  If you don’t and just sign whatever is put in front of you, you could create a bad situation for yourself.

So where do you go to learn the basics and where do you go for help with specific situations?  Here are some resources to get your started:


eBook:  How to Understand Art Licensing Contracts by Maria Brophy and Tara Reed

This eBook is a great guide to understanding how the contracts work, what each section means and why you may or may not care.  It’s like a mini-course in contracts – specific to art licensing.  In my opinion it’s an invaluable resource for any artist serious about art licensing.

Here is what others say about it…

“I’ve signed hundreds of licensing agreements over the last 10 years and was astonished at some very important clauses that aren’t included in my contract or didn’t take notice of in theirs that were covered in How to Understand Art Licensing Contracts.”

 Barb Tourtillotte, Artist, Designer, Licensor, Barb Tourtillotte Illustration www.TurtleCrossings.com


“I purchased your eBook ‘How to Understand Art Licensing Contracts’ and I wanted to say how incredibly helpful it’s been!!! I am a new-to-the-scene surface designer and I was putting off learning about the ins-and-outs of licensing and then the moment I’ve been waiting for happened, and I was offered my first art licensing contract!

I had attended one of Tara’s seminars on licensing at Surtex this past May and knew she knew her stuff so I bough the e-book, grabbed a cup of coffee and settled in to face my contract fears.

And thankfully the book was so well done and thorough that within a few hours I had all the information I needed and felt fully confident about the process. I took your advice, sent my revisions through to the licensee and they worked in my additions without protest!

I don’t know that I would have had the confidence to negotiate if I hadn’t read the book. The book was a life-saver! Thank you so much — it was worth every penny. 

Elizabeth Olwen, Surface Designer, www.ElizabethOlwen.com


“Tara and Maria’s e-book, How To Understand Art Licensing Contracts, is a must read for any artist involved in Art Licensing, whether they are just beginning or have been in the game for awhile. Written from the point of view of two seasoned art licensing veterans who learned the ropes by doing the work themselves. It’ s clear concise style, incredible organization, and well thought out format, make it impossible not to find needed factual information. If you’re working with art licensing contracts and don’t have this on your desktop, you’re just making things harder for yourself than they need to be.” 

Marty Qatani, Artist martytoons.com

Learn more about the eBook and get your copy today at ArtLicensingInfo.com/contract-ebook.html



Contract Templates: Short License Agreement for Artists Template Pack by Maria Brophy

Maria has put together a template that you can edit and adapt for your own licensing agreements.  It explains when it would be enough and when you would need a more comprehensive contract.  This is a great companion to the eBook!

Learn more about the Templates and get yours today at ArtLicensingInfo.com/contract-templates.html



Contract Reviews and Support

While I do negotiate my own contracts and co-authored the eBook, I don’t do contract reviews.  I can do the work but don’t love the work… Maria Brophy?  She lives and breathes this stuff!  She LOVES it!  And she has a lot more experience from helping artists with a wide variety of contracts.  Maria isn’t an attorney but I have hired her myself and was really happy with the help and advice she gave me.  (Because she isn’t an attorney her fees are a bit less as well)

Learn more about Maria Brophy’s contract consulting services at MariaBrophy.com/consulting

But maybe you have a situation where you want or need an actual attorney. There is a tab on this blog that has a list of attorneys who work in the art licensing industry and have requested to be included on the list. This doesn’t mean I have worked with and endorse them or that the list should be used as an “approved attorney” list as it is by no means complete.  It means these attorneys have experience in our industry and they have provided information so you have a good place to start your search.

It is really important that whoever you use have experience IN ART LICENSING.  You will be wasting your time and money hiring the guy down the street who is a divorce or real estate attorney – he won’t have the insights, expertise and knowledge you need.  Find an attorney you like, that has good references (ask for and check them!) and that has experience in our industry.



Here’s to your creative success!

– Tara Reed

Relationships trump talent

After meeting with manufacturers in person at a few trade shows over the past few months this simple truth has become CRYSTAL CLEAR to me…

Relationships trump Talent.

Time after time my clients talk about an artist they started to work with and how their art was good but working with them was a nightmare.  One at least one occasion, they said they were going to drop the art and look for someone easier to work with – and “do you have anything that might fit the bill?”

Yes.  You need great art that is on target for what manufacturers need for their products.

But you know what?  There is never only one choice that will work.  That is where the relationships and communication come in.

If you don’t learn to communicate well, have realistic expectations and work with your clients instead of pulling a diva attitude, you probably won’t get much repeat business.

I truly feel bad for these artists.  Their art IS a great fit for licensing… but it seems their personalities aren’t.

I’ve always been intrigued by people – I love to know their stories and try to understand what makes them tick.  What makes one person react one way to a situation and another react the opposite?  In fact I’ve often thought I would have enjoyed a career in psychology, therapy or as a life coach…  This desire to understand the other person’s point of view and connect with them serves me well in business.  It serves me well in personal relationships as well.  (Well – there is an exception – people who don’t want to be understood aren’t usually huge fans of mine because I often see things they are trying to hide.)

Art Licensing Agent relationshipSo the question on my mind today is this:  how can artists manage all the things they need to be successful in art licensing?  You need the art, you need to make connections and then you need to foster those connections into relationships that work.

The relationship building is the part no one is talking about… I’m trying to figure out how to change that.

I don’t have the answers today – just the food for thought.  Stay tuned for more as I roll it around in my mind…

Here’s to your creative success!

– Tara Reed

Sometimes you are Luke, and sometimes you are Yoda…

Warning:  Star Wars analogy to follow.  :)

In life, most people are Yoda to some and a Jedi to others.  You teach and you learn… but are you truly aware of the role you are playing in different relationships?

I have been trying to be more aware and conscious of who helps me and how I help others lately.  I can get lost in all the things I still want to do that I forget to stop and acknowledge what has been done.

In art licensing, Paul Brent is one of my Yoda’s and I’m his willing Jedi… but to new artists wanting to figure it out I may be the Yoda in the equation…

Today I invite you to acknowledge yourself for the help and inspiration you give others and to reach out and thank those that help you.

I also invite you to take Yoda’s most quoted advice:

Do. or Do Not. There is no Try.


Here’s to your creative success!

– Tara Reed

P.S. If you are looking to learn how to DO the business of art licensing, I’ve got tons of resources for you!

  • Head to ArtLicensingInfo.com and take a look around.
  • Wander through the many resources on this blog – you have looked at the tab options too and not just the posts, right?
  • Go to AskAboutArtLicensing.com and see what is coming up, grab some of the free replays and more.

Got the end of the summer blues? Spend August upping your game with the Art Licensing Info Staycation!

Art Licensing Info Staycation

Are you stuck at home for the rest of the summer? Worried you are also stuck in a creative rut? Never fear – the art licensing “Staycation” is here!

Use the last weeks of summer to jumpstart your understanding of art licensing and start taking ACTION!

This FREE, four week audio program by Tara Reed is available for a limited time so sign up today. The series is delivered each Monday morning of August – something GOOD to look forward to on a Monday!

During the four weeks you will learn:

  1. The basics of art licensing
  2. How to “package” your art to appeal to licensees (the manufacturers and retailers who license art)
  3. How your beliefs and mindsets can support or sabotage your success
  4. Tips to let the right people know that you have art for licensing

You will be brimming with new ideas, insights and most importantly – ACTIONS – that will help you step it up a notch!

Week 1: What does art licensing really mean anyway?
Week 2: How do I make my art as irresistible as flowers to a bee?
Week 3: What’s my mind got to do with all of this?
Week 4: How to get your art in front of the right people – likes on Facebook does not a business make -
you need deals and money!

You saw that it’s FREE right? But only for August so if you snooze, you lose!  Sign up below to get your first installment on Monday, August 4th!

Registration is now closed.

What’s your heart (no ART) rate?

As many of you may know, I’ve been on a “get back in shape” kick this year.  As I toil away at the gym, I’ve been thinking of the connection between elevating your heart rate and getting healthy… it’s a lot like elevating your art rate – or how much art you produce – and your chances of success in art licensing.

No matter how long you’ve been licensing your art, if you don’t keep creating new art, your business will decline.  The more art you create and get in front of the right people, the more deals you have a chance of landing.  The more deals you land, the more money you stand to make.

SO… while you can’t control the economy, the retail environment or even how the weather affects business, YOU CAN CONTROL how much art you create.

Need more business?  Increase your art rate. (But don’t do it to the detriment of the art – quality is as important as quantity.)


Here’s to your creative success!

– Tara Reed

Introducing my Success & Sales Coach – Tiffany Peterson

I’ve decided not to be greedy… it was, after all, through artist Jennifer Pugh that I got the nudge to go to Tiffany’s event last September and get to know the woman who would have a huge impact on both my life and business.

I can’t begin to tell you how much of an impact she has had on my life and business.  I’m excited that she has agreed to spend some time on the phone with me talking about personal development, blocks to success and more.  This is a little different than our usual calls – we don’t need questions because I know what I want you to hear!  The question is – are you prepared to listen?

– Tara Reed

It was an amazing call… if you missed it, sign up here to get access to the free replay.

Tiffany Peterson - bonus call

Want to join me in Salt Lake City in September at Elevation?

I have my ticket and room booked and I’m counting down the days.  I LOVE this event – if after listening to Tiffany and what she’s about, you think you might too – JOIN US!

Elevation2014.com [affiliate link]


About Tiffany Peterson:

Tiffany Walke Peterson has an impressive and detailed repertoire of experience in the personal and professional development industry. Tiffany is a seasoned success trainer, speaker, coach, and facilitator helping individuals and organizations alike  in creating stellar results and lasting change in their professional, financial, and personal lives.

Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today.

Tiffany’s career began and successfully grew in the sales and marketing side of the professional and personal development industry. Tiffany serviced many Fortune 500 accounts in her career, including FedEx, Delta Airlines, and Siemens while working closely with C level executives. Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods.

Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.

Tiffany is a radiant, dynamic, and captivating influence for positive change. Affectionately named, “The Hope Giver”, Tiffany is highly sought after to speak and train to groups and causes of all sizes and influence. She is well known for her passion of success principles and personal growth. She is vibrantly on purpose when she is speaking, coaching, and inspiring others to discover and achieve their own personal and professional potential.