The Licensing Expo begins today!

The Licensing Expo begins today and runs through June 11, 2015.  This is the other premier trade show for art licensing but art is just a part of it. It is the “everything licensing” show – from sports to movies and tv. Big brands.   Even Mentos ( you know – “the fresh maker” mints will be in attendance looking for licensing opportunities.)

 

If you want to learn more about the show, visit their website at LicensingExpo.com

 

I’ll also blog about it as I will be there teaching on Tuesday.

For those of you exhibiting, we are all cheering you on!

 

Here’s to your creative success!

 

– Tara Reed

Licensing Expo Wish - ArtLicensingInfo

Only a few days left to get the Ask Paul Brent call for the discounted price!

Ask Paul Brent about art licensingThe $20 sale ends this Wednesday, June 10, 2015.

This year’s theme was “What’s Hot and What’s Not!”

In addition to trends, here is what we covered on the call:

  • What are your top 3 tips for a newbie to prepare for Surtex 2016?
  • How many collections do I need in my portfolio to make the best use of my time when I rent a booth at Surtex?
  • In the current economy, what is the one thing you think is most important for success in this field?
  • How many pieces of art should a typical collection contain?
  • What is your take on mixing both traditional and digital work in a portfolio.
  • How do you handle it when several companies express interest in the same design for the same products?
  • Do you think selling through Print-On-Demand sites, Etsy or other online sales will impact a manufacturers decision to license an artist’s work?
  • Can you please give some suggestions and information about how and where to find a good, qualified Layout Artist and what a typical pay range would be?

The audio replay is available for only $20 through June 10, 2015 and then the price goes to $30.

Buy Now Button

This is a bargain for the expertise and experience you gain – and it helps me give Paul some garage sale money for his time and effort.


NEXT UP… Josephine Kimberling!

A successful surface pattern designer, Josephine will be a new guest on the Art Licensing Info Ask Call series on July 15, 2015.  Go to AskAboutArtLicensing.com to submit your question and get signed up for the call details!


Here’s to your creative success!

– Tara Reed

Artist impressions of the SURTEX show

I’m finally coming up for air… it has been a crazy 2 weeks for me since the show ended.  I had a few new and existing clients that needed art – some with changes and new variations – quickly.  Then there were the others that had long lists of things for me to send. And the new companies to touch base with…

THAT is the sign of a good show!  

It’s interesting to look back at my 12 years of exhibiting at art licensing trade shows and think about how they have changed.  “Back in the day” you could barely leave to use the rest room and you would have several people looking and talking to you at the same time.  The aisles were packed and you went home with a big pile of leads.

The shows aren’t like that anymore… but as I have been thinking about it, that’s ok.  The QUALITY of people I’ve talked to and the potential of the business has gone up and in the end – that’s what we need for a sustainable business.

I talked to just as many companies I had never spoken to – and some I had never heard of – as I did current clients or potential clients I’ve been connecting with for a time.  Also why I believe in exhibiting at SURTEX to build my business.

I’ve signed 2 new deals as a direct result of exhibiting.  That’s pretty fast so you can bet I’m thrilled!

I also loved seeing artists in person that I usually connect with online and meeting many that I’ve only known online.  My sister was here for the 10th (maybe 11th?) year – that’s an amazing sister!  And I got to see my new coaches, John and Melissa of Ideaologie, in person and not just through my computer when we do Google+ Hangouts.  (EVERYONE needs coaches to stretch and challenge them and these two do that AND are just a lot of fun!)

SURTEX 2015-part2


Here are some links to other artist opinions, thoughts and perspectives of the show.  If I missed your post, it wasn’t on purpose!  I saved the ones I ran across to share. :)

 

Nicole Tamarin > http://www.nicoletamarin.com/blog/surtex-2015-under-new-management.html

A great “visual review” of #‎SURTEX from AnniesDoodlebugz > http://annietroe.blogspot.com/2015/05/photo-review-look-at-surtex-booths.html

Este MacLeod > http://blog.estemacleod.com/2015/05/surtex.html

Anne Was Here (SURTEX & NSS review) > http://www.annewashereandthere.com/2015-surtex-national-stationery-show-recap/

Jill Howarth > http://shamelesslycute.blogspot.com/2015/05/surtex-2015-part-1.html

Tammie Bennett > http://www.tammiecbennett.com/blog/my-2015-surtex-recap

Lauren Lowen > http://www.laurenminco.com/blog/2015/5/10/why-surtex-was-the-last-step-for-me-not-the-first

Ana Victoria Calderón > http://www.anavictoriana.com/blog/2015/5/26/surtex-2015-recap-from-a-watercolor-artists-perspective

Victoria Weiss > http://butterpopstudio.com/studio-journal-blog/2015/5/26/2nd-year-at-surtex-2015-new-york-city-forest-foundry

Johanna Fritz > http://johanna-fritz.de/blog/2015/6/1/surtex-my-personal-recap

Gabriella Sara Buckingham > http://www.gabriellabuckingham.com/post-surtex/

Alex Colombo’s post: The Surtex, NSS and ICFF 2015 Shows – A Year of Flexibility and Transition > http://creativeconceptsdesignstudio.blogspot.com/2015/05/the-surtex-nss-and-icff-2015-shows-year.html


Paul Brent's SURTEX trend review and art licensing info callHave you listened to the SURTEX trend report and Ask Call with Paul Brent?

The sale price of $20 for this info packed hour ends on Wednesday, June 10, 2015 so click here to learn more and get your copy now.


Up Next… the Licensing Expo!

Next week I’ll be heading to Las Vegas to teach at the Licensing Expo and check out that show as well.  John & Melissa as well as Jennifer Pugh have agreed to join me in a panel discussion on Tuesday (11:15 – 12:30 pm if you will be there) about Key Factors To Consider Before Jumping Into Art Licensing.


Here’s to your creative success!

– Tara Reed

the Art Licensing Academy starts this week!

Your time to think about whether this 4 week course is right for you is coming to an end…

The next Art Licensing Academy starts this Wednesday, June 3, 2015!

If you… want to learn the basics of the art licensing business including how to create art that works for licensing, how to market it (to manufacturers or an agent), the basics of contracts and more, this might be for you.

If you… want ongoing support to ask questions, get to know other artists working through the same process and feel a sense of community while making strides in your business aspirations, this might be for you.

If you… are ready and willing to dig in and spend some time in June learning, working and absorbing the ins and outs of art licensing, this might be for you.


You can learn more of the details and read feedback from artists who have gone through the course at Art Licensing Academy with Tara Reed

Art Licensing Academy - feedback from artists

 

Paul Brent’s 6th SURTEX trend review and art licensing call is a wrap!

Ask Paul Brent about SURTEX and art licensingIt’s hard to believe that this is the 6th year Paul Brent has shared his insights about SURTEX trends as well as answering questions submitted by artists like you.  I took two and a half pages of notes and have some new design ideas from listening to this call!

This year’s theme was “What’s Hot and What’s Not!”

In addition to trends, here is what we covered on the call:

  • What are your top 3 tips for a newbie to prepare for Surtex 2016?
  • How many collections do I need in my portfolio to make the best use of my time when I rent a booth at Surtex?
  • In the current economy, what is the one thing you think is most important for success in this field?
  • How many pieces of art should a typical collection contain?
  • What is your take on mixing both traditional and digital work in a portfolio.
  • How do you handle it when several companies express interest in the same design for the same products?
  • Do you think selling through Print-On-Demand sites, Etsy or other online sales will impact a manufacturers decision to license an artist’s work?
  • Can you please give some suggestions and information about how and where to find a good, qualified Layout Artist and what a typical pay range would be?

The audio replay is available for only $20 through June 10, 2015 and then the price goes to $30.

Buy Now Button

This is a bargain for the expertise and experience you gain – and it helps me give Paul some garage sale money for his time and effort. (We are gearing up for our third annual Father’s Day weekend garage sale event in Portland!)

If you want to learn more about the Trade Show eBook Paul mentioned and start getting ready for next year, CLICK HERE to learn more.


NEXT UP…  Josephine Kimberling!

Ask Josephine Kimberling about art licensingI’ve had several requests for an expert that specializes in pattern design and Josephine graciously agreed to join us on July 15, 2015!

Josephine Kimberling is a licensed designer who specializes in pattern & painted artworks that uniquely combine fashionable pattern mixing with on-trend color palettes to create compelling collections.

Her 12-year career in product development includes working as a textile designer and color & print trend forecaster for Nordstrom as well as creating art for a fashion print-rep out of London. In addition, she worked for Hallmark Cards as a graphic designer for their stationery and gift-wrap lines. Since then she has been creating surface pattern, artwork and design solutions for industry leaders all over the world.

Her vision is to “Inspire Happiness Through Pattern & Paint” in those who view her art.

You can submit your questions anytime here > http://askaboutartlicensing.com/ask-josephine-kimberling/

Learn more about Josephine Kimberling at www.JosephineKimberling.com


 

Don’t Forget!

The next Art Licensing Academy starts next Wednesday, June 3rd!  If you are ready to dig in deep – learn more at ArtLicensingAcademy.comArt Licensing Academy - feedback from artists

Ask Paul Brent and SURTEX trend review is tomorrow night!

Paul Brent answers questions about art licensing and provides a SURTEX trend reviewTomorrow night, May 27, 2015, our most anticipated Art Licensing Ask Call of each year will take place.  Paul Brent will be doing his fabulous SURTEX trend review for the first half and answering questions the second half…

If you submitted a question or are on the Ask Call eNews list,  you will receive a reminder email today with the call in details. If you have never joined in on a call, enter your name and email below – you can put “no question” since the deadline to submit has passed so that Paul has time to prepare.  You will then receive the call in details to join the fun.

 

The calls are always free to listen live.  Since this is the 9th time (I think!) that Paul has been so generous with his time and SURTEX research, the replay will be $20 for 10 days and then $30 thereafter.  This minimal fee helps me give him something for his time and helps offset the cost of these programs.

There are 21 hours of free content available – the first call with any expert is always and forever free!

Go to AskAboutArtLicensing.com/get-free-call-replays/ to make sure you have them all!

We look forward to the call tomorrow!

Here’s to your creative success!

– Tara Reed

Connection without Follow Up rarely creates RESULTS

My theme of the week is RESULTS.

I don’t spend the time, energy and money exhibiting at SURTEX for the fun of it.  I do it for the RESULTS I get for my business.  Connecting with current clients, meeting new prospects and of course, seeing all my fun artist and agent friends!

Exhibiting at the show is just the beginning… the success is in the follow up.

If you have never exhibited before, I’ll tell you a little bit about how it works… you stand in your booth for 3 days, smiling and trying to make eye contact while simultaneously trying to read their name and company name on their badge. (I must say, my aging eyes and need of reading glasses is making that trickier every year.)

If – no WHEN – you get their attention, you begin to ask some questions to better understand why they are at the show and what they are looking at.  As you learn about them, you figure out if and how you can be of service… what art and skills you have that will help them sell products and that will make their job easier.

You move to your portfolio and show them some things you think will work and let them wander through your treasure trove to see what peaks their interest.  You take copious notes as they say, “Oh, that could work!  Can you send me that?”  “That too, and maybe this pattern but can you show it to me with red instead of orange?”  etc.

You head back to your studio with a pile of notes about the conversations and the art requests.  Now comes the part that can make or break your show… FOLLOW UP.

There are times when a manufacturer follows up with you first… but I’d say it’s the exception and not the rule.  Remember they have talked to a lot of people and have requested a lot of art to review. It’s up to YOU to get it to them or you will miss the chance to be considered.

The same thing applies if you don’t exhibit.  You need to find ways to connect with the decision makers and follow up when you can.  Stay on top of what they are looking for and when they will be reviewing art and making decisions.  Submitting art a week after decisions were made won’t get you a deal.


SURTEX 2015 is a wrap!

Glancing over my notes, I met as many new people as current clients – many of the new look promising. It was quality over quantity but the quality was good. I even got a deal (for sure!) from a design I had showing in the Planner!

Advisory board meeting talked about lots of ways to grow and improve the show – including some new options for artists to check and see if it’s the place for them. Will give you more details as they are confirmed. Thanks to all who gave feedback for me to share.

Next year’s show dates – May 15-17, 2016!

SURTEX 2015


 

Artists often ask for a calendar – “When do companies look for Christmas art? Or flowers?”  Unfortunately every company will have their own calendar.  Some work farther in advance and others do a lot of last minute “fire drill” style decision making.

Remember to focus on your results and if they aren’t what you want them to be, figure out what you can change in how you work and see if the results improve.  Building relationships and following up are two key ingredients to good results!

Here’s to your creative success!

– Tara Reed

Knowledge + ACTION = results

Knowledge:  noun.  acquaintance with facts, truths, or principles, as from study or investigation.

Action: noun.  something done or performed; act; deed.  An exertion of power or force.

RESULTS:  noun.  something that happens as a consequence; outcome.

This is a magic formula for success in art licensing… or anything really.  If you learn a lot but don’t take action, you won’t get the results you want.  If you take a ton of action without knowing what you are doing, you won’t get the results either!

Today I encourage you to look at your wealth of knowledge and the action you are taking to see what you are doing well to get the results you want and where you might improve.

KNOWLEDGE – you need to understand the business of art licensing.

Knowledge you need includes, but certainly isn’t limited to:

  1. What kind of art works well for products at retail.
  2. How to create art in collections.
  3. How to deliver your art digitally – Photoshop and Illustrator being the industry standard programs.
  4. How to find and contact manufacturers and retailers.
  5. How to negotiate a contract – or when to get help.

ACTION – what are you doing, on a consistent basis to move your business forward?

  1. Are you putting your KNOWLEDGE into ACTION?
  2. Are you creating those collections?
  3. Are you making the phone calls or sending those emails to connect with manufacturers?
  4. Do you know where to go for help with contracts?  (hint: see the “find an attorney” tab on this blog)

One ACTION I’m taking today is exhibiting at SURTEX. Exhibiting at SURTEX or the Licensing Expo is a great way to take massive action and meet lots of people at once.  With the show conference programs, it’s also a great way to increase your KNOWLEDGE.

RESULTS – Regularly look at your results – if you aren’t happy with them, figure out how you can change your knowledge and/or action.

KnowledgeActionResults wheel

Here’s to your creative success!

– Tara Reed

P.S.  Need help with your Knowledge or Action?  Here are a few resources that might help… Art Licensing Info Self-Study Resources

Gain Knowledge and get support taking ACTION in then next Art Licensing Academy – starts June 3rd!  Click here to learn more…

As you head off to SURTEX…

Love New York - Tara Reed DesignsIf you are one of the artists exhibiting at SURTEX next week, this post is for you.

It’s time to take a moment, stand still, and look at what you’ve created.

You are DOING it!  You aren’t just talking about licensing your art but you have put money where your mouth is and it’s almost time for the show to start.

Months – if not years – of creativity and effort have brought you to this place.  The precipice between would could be and what you will make happen.

You are AMAZING!  Creative, brave and business savvy.

You learned, you analyzed, you weighed the pros and cons and decided that exhibiting was the right step for you, your business and your future.  You quieted your fears.  You stayed focused.  You didn’t let the naysayers get you down.

And now – it’s time!

I applaud you and look forward to sharing an amazing show floor with you on May 17, 18 & 19th.  We are off to write our future…


Here’s to your creative success – see you in New York!

– Tara Reed

Book Recommendation: The Success Principles

success_principles_bookLast week I picked up Jack Canfield’s The Success Principles by Jack Canfield [affiliate link] for what seems like the 50th time.  This isn’t a book about how to succeed in art but a book about how to succeed in life.  In business, in relationships, within yourself.

It’s one of my go-to’s when I get distracted.  When I start to doubt myself. Or when I just want to be reminded that my habits are what matter – not the random GRAND effort, but the day to day mental habits, action habits and connection habits.

If you haven’t read it before, I HIGHLY recommend you add a copy to your library. I won’t take up anymore of your time – I love it, I think you will too.  That’s the jist of this post. :)

Here’s to your creative SUCCESS!

– Tara Reed