teleseminar

Are you bringing someone to help in your trade show booth?

If so, it’s important to get them up to speed so they are ready to help you build your business. For example, they need to understand that they aren’t going to SURTEX to play tourist in NYC every day. They also aren’t going to be at the Black Jack table all afternoon if they are helping you at the Licensing Expo in Las Vegas. You know – little things like that need to be explained to anyone you will bring with you.

I did a teleseminar called “Trade Show Tactics” and it’s all about the show! There are a few points about getting ready but the meat of the audio is about what to expect, what to say and what to do while you are in your booth. Last year an artist told me they had their spouse listen to it to make sure he understood what to do. He had been to the show and gave me a hard time later – telling me he was no longer allowed to slack off but expected to work harder now that he had some directions! He was joking and then thanked me, saying it was very helping and made it easier for him to support his wife.

SO… if you will have help that isn’t a part of your business on a daily basis – you might want to consider the Trade Show Tactics teleseminar replay as a training tool as well.

Here is what is covered in the 90 minute audio:

How to make your booth a manufacturer – magnet

Why including licensed products or mock-ups can get you new business

5 tips for a low-stress setup

How to make yourself stand out from all the other artists in the room

How to look and sound confident, even if you are shaking in your boots!

3 key questions to ask anyone who stops at your booth

3 ways to keep track of leads during the show

Why follow-up is 90% of the work and strategies to not let your leads slip through the cracks

5 trade show pitfalls and how to avoid them

Tara’s “3 P’s of Success”

Learn more about both the eBook and the teleseminar replay at www.ArtLicensingInfo.com/tradeshows.html – you can buy one or save when you buy them both together.

Here’s to your trade show success!

– Tara Reed

Do you have a published book or book idea? Would you like to sell by the thousands?

Every other Tuesday morning, I hop on a Mastermind call with a group of entrepreneurs from a variety of backgrounds. Social media experts, speakers, gym owners and more… we discuss what we are doing, what we are stuck with and help and inspire each other. One member of my group is Ted Rogers and what he does really intrigues me – I so want to figure out how to add this to my business and you might too!

What if you could stop selling your book? Most authors sell their books in single copies – or rely on their publisher to do it. You could stop selling your book if you sold huge quantities in a single sale. What if you could ask us a question about how to sell large quantities of your book then listen for the answer?

Ted and his partner, Vickie Mullins know the secrets of selling books by the thousands in a single sale.

As bestselling authors, they guide other authors and publishers through the Special Market Sales process. Through their company, Perfect Bound Marketing, they create Special Market Sales and strategic campaigns selling massive amounts of books yet allowing authors to retain higher margins of profit.

My friend Ted Rogers has had amazing success with selling his books and wants to share the secrets and insights that he uses. On November 3rd he and his partner Vickie Mullins will be grilled by publishing expert Terry Whalin’s where they’ll answer any and all questions during their live teleseminar on Mastering Massive Book Sales and I thought you might like to join them.

Here is the link to sign up and I encourage you to ask them a question. Also, when you sign up you’ll receive free of charge the 26 Steps and Secrets to Book Selling Success.

If you have a book or thinking about or in the process of writing your book… you need to join them on November 3rd at 8:00 PM Eastern. I’ll be on the call – will you?

Click this link to join us:
http://www.massivebooksales.com/
* * * Get FREE Special Report * * *

Here’s to your creative success!

– Tara Reed

Time is running out to sign up for the teleclass – How to Find, Interact and Work with Manufacturers Who License Art

Consider this a string tied around your finger…

Don’t forget! I’ll be doing a second tele-class with Aletta at Artist Career Training on Wednesday, June 9th at 4 pm Pacific. This class is based on the eBook “ How to Find, Interact and Work with Manufacturers Who License Art“.

This will be similar to the sell-out class at SURTEX by the same name so if you missed it and want to listen, learn and have a chance to ask questions – time is running out to register!

The class will be one hour and include Q&A at the end. We will cover why companies would choose to license art, how to figure out which ones do, strategies for getting in touch with the right people and more.

So if you prefer to listen, ask and learn, head over and sign up!*

– Tara Reed

FTC disclosure: This is an affiliate link and the only way I am compensated for the class.

Art Licensing Girl Identity: Revealed!

When I came downstairs to have my son take the latest goofy photo of me for the blog, I have to tell you I scared him a bit. I had my costume on, showed him the cartoon and said, “I have to look like this.” He replied, “I’m terrified by how much you do! It’s kind of creepy!”

Let’s just say I was pleased as punch!

So just WHY had I created a costume and flipped my hair out (burning my finger on the rarely used curling iron!) and dressed up like a cartoon?

Simple… Paul Brent told me to.

(Or, as I say in the video, he ‘double-dog-dared me’)

I’ve been doing my homework he gave during the Branding teleseminar and know that others are as well. As I prepare for SURTEX I figure it is a great time to step back and look at the big picture: my art, how I present it, what I will be saying and showing at the show… the timing couldn’t be more perfect!

If you, too, want to do a brand analysis, the “Brand Yourself for Success in Art Licensing” teleseminar replay is ready for anyone wanting to to spend the time and money to get big results!

Go to www.ArtLicensingInfo.com/branding.html … I double dog dare you!

Here’s to your creative, and well-branded success!

– Tara Reed a.k.a. “Art Licensing Girl”

Five Things Artists Should Consider Before Deciding to License Your Art – Teleclass

I am excited to announce that I will be doing a series of teleclasses with Aletta DeWal – the founder of Artist Career Training. Aletta contacted me and asked to share my experience with art licensing and you can bet I said “Sure!”

I decided they would be the best people to explain exactly what they do at ArtistCareerTraining.com* so here is some information from the website:

Self-promotion does not have to be a horrible experience. With a little creativity and clarity, art marketing can be a gratifying experience. Our clients regularly report that they dramatically increase their income, with more time available to create art. Now they enjoy marketing their art as another creative activity!

Artist Career Training can help beginner, emerging, mid-career and seasoned artists who want to:

Stop believing myths about what it takes to be an artist.
Become clear on where you want to go and how to get there.
Adopt the winning success principles of prosperous art, business and career mentors.
Market your art without selling out or betting the farm.
Establish systems and routines that have been developed for artists who face similar issues.
Meet or exceed goals and deadlines consistently.

Artist Career Training offers a full curriculum of programs developed since 1996, teaching artists at all career stages how to make a better living making art with and without gallery representation, in any economy. Learning is exchanged among artists and faculty across time and space by a combination of email, telephone classes, recordings and internet technologies (web site, message boards, on-line discussion groups, desktop computer conferencing).

The first class is on Wednesday, March 10, 2010 at 4:00 p.m. Pacific

Five Things Artists Should Consider Before Deciding to License Your Art

Description: There are many ways to make money with art, licensing is just one. “Licensing” means that you chose to give manufacturers the right to put your art on their product in exchange for a royalty. You maintain the control and copyrights to your designs, and you can license the same art to several manufacturers at the same time. But how can an artist tell if licensing would be a good fit for their art and for their lifestyle?

$29.95 includes the TeleClass Outline and recording if you can’t make it.  Click here to save your spot. (affiliate link)

Hope to talk to you on the 10th!

– Tara Reed

Is Your Art Brand Helping You Grow Your Art Licensing Business?

A brand is more than a name, a logo and a business card.

Branding affects Art Licensing in multiple ways and it is important to know how this works. Building your brand can be as important as creating your art in order to stand out from the crowd. What makes you different than every other artist with a pencil or paintbrush? A well-crafted branding strategy can help convey your message while you are busy in your studio – providing you know what you are doing.

Branding is how you define yourself to your customers.

If you can successfully do this in a positive way you are on the road to success. Building a brand that will go the distance means more than picking a font and creating a logo. First, you need to analyze your art and how you run your business.

Paul Brent knows branding and will be sharing his tips and insights in a 60 minute teleseminar on Wednesday, February 24th at 5:30 pm PST / 8:30 pm EST. For $57 you will get a lot of knowledge and skills to build or improve your art brand.

What are you waiting for?

Get all the details and sign up today!

I hope we talk to you next week! (I’ll be facilitating the call.)

– Tara Reed

Brand Yourself for Success in Art Licensing – teleseminar with Paul Brent

I’m excited to announce that Paul Brent has put together an information-packed hour to get you thinking, strategizing and building your brand for success in art licensing.

Paul Brent understands branding.

An artist, interior designer and print publisher, he began licensing his art in 1988. Bookmarks, bed linens and insulated barware were among his first licensed products. Since then he has gone on to work with many, many manufacturers and grown his licensing business to be the 94th largest in the world, according to License! Global Magazine’s Top 100 Licensor List for 2008 and 2009.

Paul Brent is the most well known coastal artist in the U.S. He has managed to build and evolve his brand to include so much more than beach and sea life and has done so very successfully. The Paul Brent Designer brand has been in the marketplace for over 20 years and shows no signs of slowing down.

I will be facilitating the teleseminar on Wednesday, February 24th at 5:30 pm PST / 8:30 pm EST. At only $57, this could be the best investment of your time and money you will make to help you build your brand in the market place.

This teleseminar is for artists who want to learn to effectively create a brand for their art that will help them grow their business, with emphasis placed on building a brand for the art licensing industry.

What to expect from a successful branding strategy over the course of the next 30 days to one year.
What the 9 most common pitfalls are in both a visual brand and a business brand – and how to avoid them.
Key strategies of branding to help you:
- create and maintain good artist / agent relationships
- protect your copyright
- keep your brand fresh in the market place
- and use your brand to attract attention in the media.
How to commit to your brand strategy and take the first step.

Go to www.ArtLicensingInfo.com/branding.html for further details or to see the long list of valuable freebies you will get in addition to the hour long teleseminar.

Or CLICK HERE to get signed up!

Here’s to your well branded creative success!

– Tara

P.S. Combine these branding strategies with the SEO (search engine optimization) skills you will learn on the Monthly Ask Call on Wednesday, February 17th and the impact will be even bigger!

For all the artists scratching their heads about licensing…

hope is on the way! It will arrive on Tuesday, September 22nd at 5 pm PST / 8 pm EST to be exact.

After 10 months of questions coming in like, “What should I do first to license my art?” and “How do I know if my art will work for licensing?” I finally got the hint. Or lightening bolt of inspiration. My “a-ha moment”. Something. But I got it.

I will be doing a 45 minute call to give beginners the basics… what licensing is and how it works. It is interesting to hear how so many artists have “stumbled upon” licensing. Have you ever heard that about art show or galleries? Nope. Art Licensing is a little elusive sometimes.

The goal is for you to get off the phone polarized. You will think “Yes” or “Heck No!” I want you to say to yourself, “Oh that sounds interesting. I might like it and I want to learn more.” or I want you to think, “Oh heck no! That is so not for me. Glad I figured that out in 45 minutes instead of 45 days or weeks!” If you are still scratching your head and confused, I didn’t do my job. (And I always do my job!)

Here’s a video with some basics. CLICK HERE to get all the details. I hope you decide to join me! – Tara

Something new just for artists beginning to learn about art licensing…

For the past 10 months I have been doing a free, monthly “Ask” call, answering questions sent in by artists like you. We’ve had fabulous questions and content that is helping artists at all levels – from beginners to those who have been in the industry a while. I’ve learned a lot when I have special guests like Paul Brent, attorney Cheryl Hodgson and Joyce Lukczar of FontSite.com.

Each and every month at least one or two people will ask,

“How do I get started in art licensing?”
“How do I know if my art is a good fit for licensing?”
“What should I do first?”

These are GREAT questions! Hard to get started and use your time well if you don’t have the basics. (And everyone has to learn it at some point – no one is born just ‘knowing’ what to do – so no question is a bad question. If you have it, someone else does too!)

I have decided to put together a $20 introductory call called “Art Licensing – Beginner Basics”. For 45 minutes by phone, I will explain how it works, what to expect and where to start. This is a great investment for people just hearing about the concept of licensing. You will leave the call knowing if art licensing might be for you or just doesn’t sound like a good fit.

If the call is well received, we’ll do them regularly. At minimum, the replay will be available after the September 22nd live call date.

So if you want a more detailed answer to “How do I get started” then you get on the monthly calls, go to www.ArtLicensingTeleseminar.com/start.html to see what we will be covering. Hope to talk with you on the 22nd!

Here’s to your creative success!

– Tara

P.S. The September monthly ask call will feature artist Jill Seale – go submit your questions or just sign up for the call at www.AskJillSeale.com NOW!

Hello? I need questions everyone!

The next “Ask Tara Reed” about art licensing call is on Wednesday, August 26th at 5:30 pm PST / 8:30 pm EST. This will be the 9th call of this kind – I started this little phone adventure last December and have been having a great time with it!

But don’t forget, it’s up to YOU to make the call informational, inspirational and full of great content. I just give my experience and opinions on things YOU want to know about. So no sitting back and chilling, assuming everyone else will do the heavy lifting… or questioning.

I know it is August, heat makes us a little sluggish, we are fighting our way to back-t0-school supply deals and clothes. Maybe sneaking in one last vacation, camping trip or getaway. But I still need questions!

Can you tell your response is a bit low this month? Don’t let me down… go submit a question, no matter how large or small and I’ll talk to you on the 26th. www.AskTaraReed.com